On the role of collective unconscious in etiquette psychology and the social, cultural, historical and psychological dimensions of etiquette
Etiquette is closely related to culture as cultures provide the code of conduct and thus lay the foundation for the basic pattern of social interaction. Etiquette relates to what is socially appropriate and is very socially grounded whereas manners could be more generalized. The psychology of etiquette has to analyze social customs according to psychological principles and how etiquette or codes of behavior have developed from the collective consciousness.
Psychologically etiquette is dependent on
1. Culture and Customs of nations
2. Collective Consciousness of the people
Culture and customs define the social appropriateness of etiquette and the collective unconscious provides the foundation on which etiquette could be developed or explained. The collective consciousness is a repository of emotions or experiences of the past and especially experiences of the ancestors or people who have lived within a society and these experiences are carried over in some form to the present generation. Usually the collective consciousness is felt through a sense of shared time, shared past, shared emotions, shared history, and a sense of shared responsibility.
In psychoanalysis, collective unconscious has been referred to a part of the psyche of humanity and other life forms that seem to organize collective experiences. Carl Jung suggested that along with our personal individual consciousness, there is a collective unconscious in the psyche that is universal and impersonal in nature. In order to understand etiquette, we have to understand how the collective unconscious helps shape our taboos, traditions and perception of what is right and wrong. In fact etiquette directly relates to perception and judgment and though not morally derived could be based on deep rooted moral beliefs of a culture. These moral residues have been transmitted through generations and ingrained in the collective psyche of nations. Customs develop from these collective thoughts and perceptions and these customs tend to create the etiquette.
Etiquette relates to behaving appropriately or following certain norms or patterns of behaviour and it is psychological in its manifestation as etiquette is based on customs or traditions and perceptions dependent on the collective psyche and unconscious. Jungian psychology in fact could explain a lot of customs and patterns within cultural schemas or manifestations of cultural taboo and perceptions. Thus it could also form the basis of a cultural and etiquette psychology.
Etiquette Psychology could involve understanding of:
1. The Collective unconscious as it relates to the development of traditions and beliefs within a culture
2. The individual or personal unconscious as it relates to perception of beliefs and using these as the basis of behaviour
3. Individual behaviour as it relates to following certain perceived beliefs
4. Collective behaviour as an aggregate of individual perceptions and forming collective cultural norms and etiquette
The flow chart is given as:
collective unconscious – personal unconscious – individual behaviour – collective behaviour – culture and customs – etiquette
Etiquette is thus a product of culture and …