There are thousands of office cleaning business owners out there who run small sized operations and make barely enough money for themselves and their families to get by on. Then there are those that become very wealthy from the cleaning industry. Clearly there are factors that separate small time cleaners from those earning ‘six figure’ incomes. We have outlined ten of these factors below.
1) Develop a Brand
A good brand will grow into a very valuable asset for you, allow you to win customers more easily as your reputation grows. A brand will also allow you to charge a price premium in the market if you consistently live up to your brands promise.
2) Productivity and Systems
Constantly work on improving your productivity so that you can get a lot more done with minimal resources and expense. You need to put systems in place to make sure that all aspects of your office cleaning business run smoothly and effortlessly.
3) Understand Marketing
Test advertising methods to see which ones are cost effective and include other methods into your overall strategy such as cross-promoting the services of other businesses, networking and ‘word of mouth’ marketing.
4) A Sales Strategy
Have a great sales strategy that makes the most of every lead. Refine this over time, focusing on professional appearance, understanding customer needs and sales techniques such as seeking out the decision maker and closing the deal.
5) The Up-Sell
It is easier to sell to your existing clients than it is to acquire new ones. Sell them additional office services, premium services or sell them on more frequent service.
6) Know How to Manage Employees
Understand the process of hiring and managing cleaning staff so that you are able to free up your time to work on developing your business. To reach the ‘six figure’ income level in office cleaning you must leverage the time of others.
7) Customer Satisfaction
Let your clients know that you appreciate their business and work on building strong relationships with them. Satisfied clients will refer additional customers to you.
8) Understand Cleaning Methods and Techniques
To be able to service your clients well and train others to do this for you, you must have mastered the cleaning trade and continually strive to stay up to date with the latest developments.
9) Office Cleaning Agreements
You need an agreement that you can enter into with new clients that is worded in a way that is reassuring and marketable to clients while still offering your office cleaning business the protection that it needs.
10) A Positive Attitude
Don’t let the negative stereotypes that cleaners often face weaken your strength or your goals. Remember all along that while you may be doing some cleaning work, you are above all an entrepreneur. Before you know it you will be managing your own crews and your office cleaning business will allow you to earn the income that you desire.
Having the right attitude is all about discipline and determination. You must be prepared to get through the tough times to reap the rewards at the end of the tunnel.
Could you earn an office cleaning business income of more than ‘six figures’?