231 Front Street, Lahaina, HI 96761 info@givingpress.com 808.123.4567

Creating Your Lead Magnet

First we’re going to choose a specific market segment to target.

Then we’re going to craft your ‘promise.’

Next we’ll write the title and decide on the format.

And finally, we’re going to actually create your lead magnet.

Choosing Your Specific Market Segment

The biggest mistake I see people making is trying to be all things to all people in their lead magnet.

Let’s take the Internet Marketing niche as an example.

New marketers will write a lead magnet such as, “How to Make Tons of Money in Online Marketing.”

Evidently they are trying to target ALL people of all experiences trying to make money in all arenas online.

That’s a wide audience.

Another one might be, “How to be a great parent.” Parent to who? Newborn babies? Toddlers? Grade school age children? Teenagers? Children with special needs? Adopted children? Foster children?

It’s a cliché, but it’s true: When you try to be all things to all people, you’re nothing to nobody.

The more you can niche down your market segment, the more successful you will be.

This isn’t to say you can only service one tight niche. You can work in several different segments; you’ll just need to create several different lead magnets – one for each segment.

For example, let’s say you’re in the dating market. You could create a lead magnet targeted to:

· Professional women in their late 20’s and 30’s looking for the perfect husband

· Recently divorced men who haven’t dated in over a decade

· Widows over 40 who are lonely but afraid to date again

· Men who want to play the field

· Women who want to date younger guys

· And so forth.

Each of these segments have different fears, desires, challenges, motivations and so forth.

You could easily come up with a 100 possibilities, but it’s up to you to choose the right segment to target with your lead magnet.

Think about the exact segment of your market you want to write your lead magnet for.

When you’ve decided, move on to the next step.

Crafting your promise

You’ve chosen a specific segment of your market in the previous step. Now it’s time to make them a promise.

The goal here is to enter the conversation already happening in your prospect’s mind.

Ask yourself what their concerns are. What are their fears? What do they want most of all?

What conversation are they likely already having, and how can you enter that conversation with a promise?

What value can you give them that will be irresistible to where they are in life right now?

The value in your lead magnet should be ultra-specific and easy to consume.

No mega-courses here. No 200 page books, either.

You want your prospect to consume your lead magnet immediately when they receive it. If you send them a 200 page book, they’ll almost certainly set it aside for later.

And later almost never comes.

How can you demonstrate that you know what you’re …

Personal Concierge Services – Top 7 Benefits

Do you currently have a hectic, stressful and busy life? Do you want to spend more time with your family and friends? Hiring personal concierge services is a great way to free up time for the activities you enjoy and not get overburdened with everyday tasks.

Here is a list of the top 7 benefits

1. Reduce business expenses Business expenses can be reduced by 50{4917788a0bd7aa7369c2a945027b4fe6c9853cda4150a24fe1255b18ce3083dc}, since you only pay for the amount of work that needs to get done. It eliminates the costs of training employees and reduces administrative costs associated with hiring staff.

2. Save time Instead of trying to handle everything yourself you can save time with personal concierge services. They can schedule meetings, run your errands, manage your property, organize your home or office and even shop for you.

3. Experience and quality By hiring a professional concierge service you get a highly skilled person (or persons) that has a thorough job understanding based on their many years of experience.

4. Provide specific needs Every business person has specific needs from personal shopping, providing office solutions, running errands to property management. Instead of doing all these tasks yourself outsource them to your personal assistant to save time, money and enable you to focus on your business.

5. Increased flexibility When your day gets very busy you often lose the ability to do other activities that are crucial to running and maintaining a profitable business. Hiring a personal assistant frees up time so you have more flexibility to attend the most important tasks at hand.

6. Reliability and stability Professional concierge services guarantee the quality of their work by providing  reliable and stable assistance in accordance with their contract. This gives you the peace of mind to run your business.

7. Affordable prices Instead of hiring several people for specific tasks, save money by hiring an experienced personal assistant that can fulfill a vast number of responsibilities. It will reduce your costs and increase profitability.

There are only so many activities you can accomplish by yourself without feeling overburdened, stressed out and straining your business and/or family life. If you are a corporation, small business, professional, busy parent, new mother or senior use personal concierge services to free up your day to save time and money.…

One Innovative Insurance Agency Marketing Strategy Secret

Insurance Agents need a steady incoming customer base for several reasons. The most important reason is the long-term income generated from "trails" or on-going agreements from customer or the insured's renewals. Of course, it's also important to have an ever increasing customer base to deal with the slight attrition that happens as customers drop off the grid, move away or switch policies; Either to save money or because some other agent sold them on the idea to move their business away.

This means that an insurance agent must be visible in their local markets and be seen and remembered. Indeed, this requires multiple imprints on the potential client's brain and then, you must be part of the scenery in their world. Grass-Roots marketing is by far the best way to do this, along with traditional advertising like newspaper, radio, and cable TV. Yes, insurance people must reference their website, which must contain important information too.

Some of the best grass-roots marketing are things like a business card ad in nonprofit group's newsletters or in the local High School Booster programs. But, let me tell you about one form of advertising that works extremely well, but is hardly ever considered or tapped into.

Insurance agents should advertise on the back of mobile auto detailing company flyers. It works killer and the mobile detailing or mobile car wash company is glad to do this if the insurance company pays for the printing costs. It is relatively inexpensive advertising, maybe a couple hundred bucks a quarter, but it really brings in clients. So, try it out, as this is one innovative insurance agency marketing secret that your competitors have not yet considered. …

Secrets California Security Guard Companies Do not Want You To Know

THE COST OF DOING BUSINESS: Almost always, security rates are determined on an hourly basis. Large cities generally cost more for service. Security guards in Los Angeles, for instance, are more expensive than Fresno. If you attempt to hire your own officers ('in-house' as it is commonly referred to) special licensing is involved. It's easier, and usually more cost-effective, to use security companies for security staffing.

Currently, most California security companies will charge, on average, $ 14.00 dollars an hour for an unarmed officers. (Note: keep in mind that this $ 14.00 rate is what a security company will charge, not what the officer actually makes.) More than $ 15.00 an hour should have considered quite high for a security guard rate, especially in this economy, unless there is Unusual training and / or skills required for the job. Few security guard companies will offer $ 13.00 an hour for their unarmed guards.

Below $ 12.00 an hour is very rare and is cause for suspicion, since operating expenses are almost always too high to allow that low of a margin. Unarmed security guards under $ 13.00 an hour should cause you to ask the guard company how they can operate with so low a rate. How about the guards themselves? Well, unarmed security guards average only about $ 9.50 an hour for most California cities.

For armed security officers, security companies will charge, on average, $ 15.50 an hour. Higher than $ 17.00 an hour is expensive, and below $ 14.00 an hour is suspiciously low. The average armed security officer earns (himself) $ 12.00 an hour.

Use the above rate information to negotiate better transactions on your security guard vendor contracts. Also consider:

TRAINING: The California Bureau of Security and Investigative Services (BSIS) oversees all training standards for California security guards. They detail specific standards, which can be found on their website.

Officer training must be on-going, but many security guard companies do not comply with training requirements as they are time-consuming and expensive. On-site training is perhaps most important since every account has unique security needs. Make sure your security guard company shows you documentation of ongoing guarding training.

Written tests taken by security guards must be completed. The questions of the test should relate both to your specific account and general rules and regulations, mandated by BSIS. Keep in mind, the more well trained security guards are, the better prepared they are to protect your business.

SECURITY GUARD'S PLIGHT: Because many security officers are low income earners and have limited education, they can be taken advantage of by unethical security guard companies. Most common pay problems include shorting officer hours and failing to pay overtime, which is a Labor Board requirement.

Additional security staff mistreatment includes harassment and safety violations. To minimize security guard abuse, consider having an open-door policy where officers can speak freely about their concerns to you.

POOR RECRUITMENT: Because it's expensive and time consuming to hire security, many security companies do not …

Ebay Dropshipping Tips – Unveiling the Pros and Cons of Ebay Dropshippers

Drop shippers are a convenient option to use for the time pressed and strapped of cash individuals. They can be used advantageously if the following points are kept in mind.

Point # 1:

EBay Drop shippers can be utilized by eBay sellers if they are averse to stocking and handling of the products. This allows to free precious time and investment can be spared on these activities. Dropshippers handle all the after sales activities and deliver the goods to the destination.

Point # 2:

The investment freed from stocking and handling can be used for improving the business. This allows you to have extra cash to purchase on better terms with the suppliers, while helping you to get cash discounts! You can use the savings to investment on wide range of items.

Point # 3:

Using dropshippers for your small or medium business is a great convenience as you do not need to provide money for storage and handling of goods. You cut your overheads as you employ less people and require a smaller set up. This also generates more profits on less investment with decline in recurring costs.

Point # 4:

To choose a dropshipper who would carry out the delivery instructions is tricky and you need to base your decision on a number of factors. Many of the dropshippers may not stock all that on their list. It is better to try out one yourself to see their performance and then decide on their selection.

Point # 5:

The dropship must be able to deliver on time with quality an abiding principle. Timely delivery of the ordered quantity is a must to select dropshippers. …

Get a Perspective on How Much Energy You Use

It would be a fair assessment to say that only a small percentage of people are really aware of how much energy they are really using. If you look at it closely, there are obvious energy costs, and then there are hidden energy costs.

An example of obvious energy cost is the amount of gasoline it takes to drive your Ford Explorer four miles to the supermarket to buy a gallon of milk. There's a definite amount of calories in the gasoline burned for such an adventure (if you want to call it an adventure). That amount is about 12,400 calories, provided your Explorer get 20 miles per gallon (a generous amount). That's an equivalent amount of energy of a person walking 124 miles (the average person burns about 100 calories by walking a mile). This is an astounding realization, and I was amazed when I started making comparisons.

A good example of hidden energy costs would have been the purchase of an avocado at the supermarket in the winter months in Seattle, Washington. The numbers are a little more fuzzy here, since we did not specify where the product was grown. But chances are it's close to a thousand calories.

(All together the food-processing industry in the United States uses about ten calories of fossil-fuel energy for every calorie of food energy it produces. (Pacific Views, March 29, 2006))

Another good example of hidden energy costs might be the actual vehicle you used to transport the food item to your house. It takes about 27 barrels of oil energy equivalent to build a car, or 1,142 gallons. At 31,000 calories per gallon, that's a lot of energy. The math is pretty scary here. That amount of energy is equal to the energy you would burn by walking 354,000 miles.

One good way to start to get a better perspective on how much energy is used by driving is to start bicycling. Once you've been riding your bike to work for awhile, or to the grocery store, you start to become aware of the incredible amount of energy that is just wasted by cars. You see people do all manner of wasteful things with energy. The most common is floating it as soon as the traffic signal turns green only to slam on the brakes shortly before reaching the next red light. There is probably some way to calculate how many miles of walking that little move would cost you, but maybe we have better things to do, get the heck out of their way. This is just another sign that energy is still so cheap in this country that people feel they can afford to waste it, even if we are in a recession.

Another area to observe energy use is in the household. Imagine for a moment, being on one of those elliptical training machines at the gym. Some of these machines actually have a wattage meter on them, so you can see how many watts of energy …

Why You Must Start Your Home Based Business Today

The home based business gives you a chance to be your own boss and you're part of the company that satisfies you to the core. Starting a home based business is not something which happens overnight. It is not always obvious how to begin starting a home based business and a great deal of people can not quite grasp just how to be successful online.

What the Successful Entrepreneurs Will not Tell You About Home Based Business

Lots of businesses ran from the home fail on account of the down times and you'll have some unfavorable occasions, but in the beginning you have more downtime. Do not get discouraged, it helps your business and it enable you to build a larger business. One, a lot of people will start asking about your main small business, despite the fact that your principal business is exploding, it is recommended you keep yourself focussed on your core strengths and values.

When you start the company, you should make certain you have contingency plans in the event the company fails. Read up on how to construct a home-based company and what it requires to succeed. A home-based recycling business is most likely one of the greatest propositions you're ever going to hear, anytime.

The New Angle On Home Based Business Just Released

Do not forget that a large bulk of the people you speak to will not be considering joining your company, wherever you got the lead. You must start online business and everything you need is to get something you could sell. Finding your legitimate company is getting to be one of the very best ways to earn another income. It's well-known that setting up and running a thriving online business is absolutely the most lucrative approach to earn money from home.

Already you might have been engaged in different kinds of marketing for your company, but you should get a crystal clear advertising program, even at this point of time, it is going to be useful in lending focus to your path. The truth is that marketing has the ability to learn the success of a certain product or service launched. It's the creative marketing.

The strategies are generic as opposed to specific and it's vital that organizations concentrate on these to make sure that the organizations make their present felt on the market. This sort of marketing strategy meets the needs of the business that's not directed to a broad audience. Should you do not have a digital advertising and marketing strategy for your company, then trust me, you're really likely to miss huge opportunities. …

Your Own Business – If Not Now, When?

You have wanted to have your own business for a long time. But, every time you sit down to write out a business plan for yourself, you end up discouraged because all you have is a list of things you know nothing about!

For example:

1) If you are going to have a business, you have to have something to sell – either a product or a service – and you do not have either one.

2) If you have a business, you have to advertise – and you have no idea how to do that, not to mention you do not have a lot of money for it.

3) If you want to do this on the internet, you will need a website – you certainly have no idea how to make one of those or how to keep it going!

ACK! You are ready to quit now and you haven’t even started! Let’s go through just these three things, shall we?

1) If you are going to have a business, you have to have something to sell – either a product or a service – and you do not have either one.

Well, if you want to make any money, this part is true! BUT – the product or service does not have to your very own. In other words, you do not have to have this product in your possession, nor do you have to be the one to perform this service! You can be the one that brings a product or service to other people – explain about it to them, highlight the benefits of it to them. You can simply use other people’s products or services to make money for yourself.

2) If you have a business, you have to advertise – and you have no idea how to do that, not to mention you do not have a lot of money for it.

Yes, you are correct that you have to advertise. BUT – you can learn to do this! You can search on the web for advertising help and tips. There are many out there. You can join a group of people that know something about it and get input from them. You can join up with a company that gives you free training! For example, Strong Future International (SFI) has a free Internet Income Course that is very detailed and you can get it just by signing up with them – and it costs nothing to sign up!

There are even ways you can advertise for free! Doing free advertising takes times, but usually when you don’t have a lot of money to spend, you are willing to spend your time. You can also find some low cost ways to advertise. You can get people interested in the products or services you are promoting by visiting different forums on the web and participating in discussion groups or message boards. Just be careful to always follow the rules of each forum/message board you …

Best Way to Make Money So You Can Live Full Time In Your RV

One of the best ways to make money so that you can live in your RV full time is to have your own internet marketing business. You do not need any previous experience, and you do not have to leave home – where it is – to go to the office. All you need is high-speed internet connection and a decent computer.

Having your own successful internet marketing business will allow you live full time in your RV and do not have to worry about being tied to any particular geographic location, or trying to find a job somewhere that you do not want to live.

By using a marketing approach called "article marketing," you can make money by writing articles about topics that you like, or subjects that you are familiar with – living in an RV, traveling across the country, or how to create income while living full time in an RV! By employing article marketing techniques, you can earn income by marketing products as an affiliate for companies who use freelance contractors to advertise and sell their products online.

Anyone who can figure out how to deal with the challenges of the full-time RV lifestyle can certainly learn the skills necessary to build a successful and profitable internet marketing business. Even if you have not mastered very many computer skills, you can easily learn everything you need to succeed.

By writing articles and submitting them to article marketing directories, your articles will be syndicated and published on multiple websites, thereby increasing your credibility in the marketplace and creating your own brand. Use those articles to funnel traffic to your website, then "monetize" your website by employing one or more of the various internet marketing strategies.

When you compare internet marketing to other ways to make money so that you can live full time in your RV, you will discover that for comparatively small investment you can put yourself in a position to create a basic income. The largest investment will be your time, which, for most full time RVers, is not a scarcity. How much time you are willing to invest into your business will determine your income.

Many successful internet marketers would probably tell you that if you are willing to devote several hours a day into your affiliate marketing business, you should be able to create at least enough income to pay your fuel bill. Many of those who are making much more than that amount, could show you how you can make enough to pay cash for a new Big Rig of your choice.

Learning how to do the right things at the right time in internet marketing is the key to success. While the skills and techniques required to succeed as an internet marketer are something unique, anyone can master them fairly quickly. …

Credit Is A Powerful Tool

Your credit score is the largest tool you will ever have when it comes to your finances. No matter how much money you have in the bank, if you have bad credit, it will cost you thousands of dollars if you plan to make a big purchase. It may even be the determining factor to whether you can make that purchase or not. If your credit score is too low, banks will not lend you money. Good credit on the other hand, can aid you in making all of those purchases you dream of.

If you pay your bills on time consistently month after month, you will have good credit. Let me say that again, paying your bills on time every month will give you good credit. Good credit is the key to getting the banks to loan you the money you need for big dollar purchases.

If you have poor credit and would like to build credit in order to make a big purchase in the future, there are two things that will speed up the process.

Check your credit report for errors .

This should be done each and every year to ensure everything is correct. You may get a free credit report at annualcreditreport. You will have the choice to get all three of the major credit bureau reports or just one. The best option here is to just take one of them for now, so that if there are no errors you can check with the other two credit bureaus later in the year. Many people do not realize that this is an option for them. It is a great way to check your credit report every four months for free. If there are errors in this credit report, it is most likely that there are errors on the other two credit bureau reports as well. Go ahead and order the other two and submit your corrections to them. Detailed information about how to contact them can be found on their site. If everything looks correct, you can come back and choose one of the other credit bureaus in about 4 months to check it again. If you do not know your credit score (FICO), go ahead and pay the fee to see what it is. This will help you when measuring your progress in the months to come

Start paying your bills on time.

No matter how you have paid your bills in the past, start making it a top priority to get them paid on time. Look over your bills due regularly to make sure you have not missed one. Get a pocket calendar and write down the due dates and minimum payment amounts for a quick and easy reference. Paying your bills on time is the first step in having good credit. One late payment will send you right back to where you started, with poor credit. After a few months of paying your bills on time, you will start to receive offers …