First we’re going to choose a specific market segment to target.
Then we’re going to craft your ‘promise.’
Next we’ll write the title and decide on the format.
And finally, we’re going to actually create your lead magnet.
Choosing Your Specific Market Segment
The biggest mistake I see people making is trying to be all things to all people in their lead magnet.
Let’s take the Internet Marketing niche as an example.
New marketers will write a lead magnet such as, “How to Make Tons of Money in Online Marketing.”
Evidently they are trying to target ALL people of all experiences trying to make money in all arenas online.
That’s a wide audience.
Another one might be, “How to be a great parent.” Parent to who? Newborn babies? Toddlers? Grade school age children? Teenagers? Children with special needs? Adopted children? Foster children?
It’s a cliché, but it’s true: When you try to be all things to all people, you’re nothing to nobody.
The more you can niche down your market segment, the more successful you will be.
This isn’t to say you can only service one tight niche. You can work in several different segments; you’ll just need to create several different lead magnets – one for each segment.
For example, let’s say you’re in the dating market. You could create a lead magnet targeted to:
· Professional women in their late 20’s and 30’s looking for the perfect husband
· Recently divorced men who haven’t dated in over a decade
· Widows over 40 who are lonely but afraid to date again
· Men who want to play the field
· Women who want to date younger guys
· And so forth.
Each of these segments have different fears, desires, challenges, motivations and so forth.
You could easily come up with a 100 possibilities, but it’s up to you to choose the right segment to target with your lead magnet.
Think about the exact segment of your market you want to write your lead magnet for.
When you’ve decided, move on to the next step.
Crafting your promise
You’ve chosen a specific segment of your market in the previous step. Now it’s time to make them a promise.
The goal here is to enter the conversation already happening in your prospect’s mind.
Ask yourself what their concerns are. What are their fears? What do they want most of all?
What conversation are they likely already having, and how can you enter that conversation with a promise?
What value can you give them that will be irresistible to where they are in life right now?
The value in your lead magnet should be ultra-specific and easy to consume.
No mega-courses here. No 200 page books, either.
You want your prospect to consume your lead magnet immediately when they receive it. If you send them a 200 page book, they’ll almost certainly set it aside for later.
And later almost never comes.
How can you demonstrate that you know what you’re …