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Agora Model – How to Apply a $300 Million Marketing Plan to Your Business and Make a Fortune

The Agora model for internet business started out as an experiment 10 years ago. Agora publishing company based in Baltimore Maryland developed the model. The model has helped Agora to grow into one of the largest online newsletter publishers in the world.

What exactly is the Agora Model internet Business?

The Agora internet business model works by using direct response marketing principles to sell information products online. The winning formula is tested and applied to other niches. It is a hybrid franchise business spinning off profitable businesses based on proven business tactics.

The model proved successful creating a 300 million dollars internet-marketing business in the process.

Why use the Agora Model?

There are two main benefits to using the model: the first is you are able to market your products online. When you market your business online

  • You can sell at high profit margins because your cost of production is low
  • You can work from any location and time zone
  • You can start your business with as low as $1000

The second benefit is you can become an info publisher. Information products are niche products. Because…

  • They have high perceived value (webinars, online courses, home study courses, boot camps)… so you can charge high prices
  • Your cost of production is low, because you can outsource most of your staffing cost( ghostwriters, graphic designers).
  • Your cost of delivery is low to zero ( you are sending electrons via email)
  • Your customers get instant delivery.
  • You can have your sales department on autopilot

If you are like me,who believes in starting business the smart way-low risk highly profitable-then the agora model is for you.

The 3 keys to success in the Agora Model internet business

  • Drive traffic to your website
  • Capture visitor information (lead capture)
  • Follow up with email marketing and make sales.

Let us look at the 3 aspects of this business model in details….

The first step in the Agora model is to drive traffic to your website. You can drive traffic to your website by; blogging, co-registration leads, search engine optimization, joint venture deals, Pay-per-click Advertising, newsletter advertising and article marketing. Some of the above-mentioned ways are free and others will cost you money.

The bottom-line is you want to have prospects and visitors coming to your website as soon as possible.

When you start getting traffic to your website, you are able go to the next step in the Agora model….

To capture your website visitor contact information and build your list in the process.

You do so by persuading your visitors to sign up to your free ezine.

The key to success here is….you need to understand copy writing.

Copywriting is the art of writing so your customers make the decision to buy from you.

This step is the most important step in the agora internet model

The axiom copy is king applies…when you have know how to get to the right prospects…because with copy converting the right prospect to… buy from you is easy.

Why is

How Export Control Software Can Ease Pains For Your Business

Exporters and importers would certainly prefer their business flourish by mitigating unnecessary risks that may hamper their brand name, reputation and import & export privileges.

On the other hand, the companies which failed to comply with export control regulations ended up with heavy fines and penalties. In fact, some companies still remain unaware of the set of laws codified as the US export control regulation, until they fall into the non-compliant companies and organizations situation when the U.S. government export enforcement office investigates them for violations.

The governmental agencies, particularly, the U.S. Department of Commerce’s Office of Export Enforcement, U.S. DHS Immigration and Customs Enforcement (ICE) and U.S. Department of Justice request exporters to conduct certain safeguarding activities, widely known as checks and verifications under “Know Your Customer”, as in the following:

Check customers, suppliers and other trade partners thoroughly prior to completing any business transactions with them,

Check if ordered products match the customer’s businesses practice or not.

Verify about modes of transportation and packaging requests.

Check for the red flags in routing of shipment through multiple countries.

Deny high-value transactions in cash.

Carefully screen their names and addresses against Denied party lists.

The aforementioned methods would also be great steps in implementation of good export compliance posture. Several U.S. Government agencies and other country government agencies, including the International organizations, regularly publish red flags and lists of banned, prohibited and denied persons, entities and companies. Periodically referring to those large numbers of lists, one can discover whether an entity is acceptable to do business from the U.S. export control regulations perspective or not. But, would this be effective enough for you? Does it make easier or faster for you? Absolutely not! Unless there’s something as efficient as automated export control software, the fact-checking against restricted party lists will be quite difficult, cumbersome and labor intensive.

How the software can help your business?

In the current scenario, if you don’t keep up with the recent technological trends and the speed of international trading you may hinder your business’ progress. Having efficient and accurately working export control software is a definite must. Automated restricted party screening software will help you check your trading partners against several internationally barred and denied company lists. Not only that, it will also help you keep a tab over ever changing international and national import and export control regulations. You can request top software providers for a complete software package that also helps you with ECCN and HTS classification as quickly as possible. The advantages of using this software include:

Reliable trade partner screening prevents long hours of manual search operations. With greatly improved flexible searching capabilities, such as phonetic search and fuzzy logic search, screening software in the market today allow users to find accurate results in a fraction of seconds.

Batch/bulk screening of lists makes it highly efficient for businesses that have got a lot of work to do. You will have a cost-effective solution at work, which helps you with compliance measures …

Investing For The Long Or Short Term

Investment is something that is on the mind of everyone. At least once we enter the stage of our life where we begin to work and support a family.

Investing can be quite different depending on your goals, whether they are short term or long term.

The most popular form of investing is investing for your retirement. An IRA is one form of investment. Monies you put in an IRA are tax deferred; In other words, you do not pay taxes on this money at the time you invest.You are limited to the amount you can use for tax deferment, up to $ 5000 beginning this year (2008). You pay no taxes on this money until you retire.

That is popular because you immediately earn on your monies. For instance, if you earned $ 30,000 in 2007 and invested $ 4000, you would only be paying tax on $ 26,000, so you have an immediate increase on your savings.

In addition there is 401 (k), Roth IRA, Keough plans and more. You owe it to yourself to talk to an investment professional and discuss which plan might suit you best.

One piece of advice for everyone, If your company offers a 401 (k) and they match a portion of your investment, take advantage of that! It's like getting an automatic raise.

For instance, if they match up to 3{4917788a0bd7aa7369c2a945027b4fe6c9853cda4150a24fe1255b18ce3083dc} of the amount you have taken out of your check, you are basically getting a 3{4917788a0bd7aa7369c2a945027b4fe6c9853cda4150a24fe1255b18ce3083dc} raise. Having this money come out of your check before you see it is a big plus as you do not miss what you do not have.

Investing for your retirement is quite different than investing for the short term. When you invest for retirement, you are trying to earn a good return on your money over a long period of time. If you can get 8{4917788a0bd7aa7369c2a945027b4fe6c9853cda4150a24fe1255b18ce3083dc} or more, you are going to multiply your money considerably, particularly if you begin this savings when you are young.

However, if you are investing for quick short term gains, chances are you will be looking into stocks or real estate or options; Something that might carry a higher risk but turn you a quicker profit.

Obviously an investment in real estate has almost always provided to be a solid investment if you choose the real estate property correctly. Short term gains in real estate can be a little trickier. Many people may opt to buy and sell real estate notes. This can be very risky but can also earn you quick profits.

I do not advise you to enter this without full knowledge of this field.

Stocks can be purchased for long term or short term investing. Stock options is an area where you can make a lot of money quickly. Of course, you can lose a lot of money quickly as well. There are courses on buying and selling options and you should read as much as you can before starting.

In addition, there are many …

Avoid Business Failure Due To Insufficient Funding

Many businesses fail as a result of insufficient funding. Over investment or loaning too much money into the business is not necessarily the answer either, but a business without sufficient funds can only fail, everually. The guidelines in this article / tutorial explain the steps to take to prevent under funding a business at its sunset and during its active life. The same guidelines can be followed when a business runs out of cash flow and when you may want to grow the business further.

Under-funding, or too low a capital investment by the owners or directors, always leads to failure, especially when funds can not be raised to float the cash flow required to operate the business adequately to produce profits and positive operating results.

Raising further funding can be complex, it is better to fund a business from your own funds for as long as possible to keep the business afloat during tough times and until it can fully stand on its own and float itself. A couple of golden rules need to be applied when starting a new business and when expanding a current business.

  • Make sure that your business plan is watertight, and that it is also realistically achievable at the same time.
  • Make sure that you put enough money into the business at the outside to keep it running for six months before showing a profit. This is because new businesses, especially, can easily take up to six months, sometimes longer, before they start to produce meaningful profits and the required cash flow. It takes time to establish a firm place in the industry or market of your business; very rarely can one hit the jackpot immediately. This is only possible if your product or service is scarce in your area.
  • Keep tight control over purchases and expenditure from the first day. Keep cross checking to the budget and the business plan.
  • Golden rules Follow to apply when purchasing a business, or a going concern.
  1. Have a qualified accountant analyze the most recent audited and certified financial statements of the business that you want to buy
  2. Ensure that all the statutory returns (taxation, regional and local authorities, employment office, etc.) have been submitted and are paid up to date.
  3. Make sure that your accountant drafts a valuation of the business from his analysis of the financial statements. He must establish whether the business is actually worth the price being asked for it. Does the price fully represent the value of the assets as shown in the balance sheet.
  4. The accountant must make sure that the royalties, if any, are worth what they are stated at in the Balance Sheet.
  5. Establish whatever the value of the Goodwill, if any, is truly representative of the customer base, or whatever the goodwill figure may represent.

This type of business collapse and failure does not need to happen to anyone, especially if these basic guidelines are followed. Wishing you every business success. …

Identity Theft – 5 Ways to Protect Your Identity

The information age has brought numerous innovations and advancements to our daily routine. Cell phones, computers, and the Internet have made many of life’s challenges easier and more accessible. However, just like every other moment in our collective history, new advancements offer opportunity for those who seek to harm you or steal from you to get at your money or your most private possessions, in this case, your identity.

So what is identity theft? Identity theft is the process of someone using an identity that is not their own for any type of service, transaction, or notification. Sounds fancy huh? Let’s break it down. If someone pretends to be you in order to buy, sell, claim, announce, advertise, promote, or steal then they are committing identity theft. Identity theft is more than just someone who stole your password to your Yahoo e-mail; it is a frustrating experience that often leaves the victims feeling hopeless and clueless on how to regain their identity, not to mention how to protect their assets. They can use your identity to open up a phone account in your name, defame another individual, or the dreaded credit card account in your name.

Let’s be clear here, identity theft is NOT a product of the information age, rather it has been accelerated because of the information age. Also, identity theft has proven successful for the scam artists out there. If stealing people’s identity wasn’t working for scam artists, then it would have faded away like other social fads. You must be proactive in protecting your identity, and if you find out that you have become a victim of identity theft, you must be prepared to fight long and hard to clean up and restore your good name. Don’t think identity theft is real enough for you to be worried about it? Consider this, 1 out of every 20 people is a victim of identity theft. Here are 5 proven tips that can help you fight off identity theft.

1) Dumpster diving – Identity thieves will often get your personal information by going through trash and other disposed items. It is probably one of the most common and easiest ways for identity thieves to steal your information. However, this threat can be eliminated with a little bit of due diligence. Buy yourself a paper shredder, and shred any documents you get in the mail that have any personal information on it. This includes your name and address. If you are internet savvy, you can stop financial statements from being delivered via the mail, like bank statements and utility bills. Check your mail regularly each day and send financial mail via the post office directly or drop off boxes, not from your mailbox. In other words, don’t put checks in the mail using your mailbox, scammers have been known to drive around and collect these personal identification items. Also, if you all of a sudden begin receiving no mail for several days in a row, you may have had …

Short Term Investing – The Pros and Cons

When it comes to short term investing, it is important that you make the most money possible. Gaining a profit on your investment will not only provide you with needed money, but it will also make it possible for you to continue to invest in the short term as well as maybe in long term in the near future. There are so many pros and a few cons to investing in short term. It is important that you realize all of them before you invest so that you can have the largest profit margin available.

With short term investing, you will be able to see the profit almost immediately. You do not have to have your money out of your hands for very long so this means that if your invest fails, than you can move on to something new without having to wait in agony. This type of investing will provide higher profits while adding an increased risk factor. If you invest properly, you could see profits that are not just 6 or 7 percent of an increase but 30, 40, and even 75 percent of an increase. This is not over a longer period of time either. You will be able to count on this return every day you are invested.

You can count on your money being safe in many ways while short term investing. You can be conservative in your investing as well as have the opportunity to pull your money out. Short term investments can be looked at like a savings account for when you need it the most such as buying a car putting a down payment on a house. If you invest wisely, you will more than likely be able to profit from your investment. However, keep in mind that like any investing options, the risky you are, the more likely you are to lose your money or make a substantial profit.

With short term investing you will be able to see if your choice was a good one and then move on in the market. This allows you to learn the market, get into with a small amount of money and make adjustments as you go. Bonds, stocks, money markets, penny stocks and treasury notes are all options to look into. Overall, investing can be risky, but if you play wisely, you will more than likely be able to create a profit for yourself without risking too much of your personal money. For more information on investing in investment opportunities usually or normally not found in the marketplace, click here!…

Making Money on the Internet Means Mastering Internet Relationships

Are you intent on making money on the Internet? You're not alone. Every day, 175,000 people look for ways to use the Internet to achieve their dreams of working from home. In one sense, that's very good news. It is further proof that working from home is a viable alternative to the Rat Race. On the other hand, it means you've got a lot of work ahead of you if you'd like to stand out from the crowd and achieve a following. It means you can not just slap up some links or hold out a webpage and hope to be successful.

These days, people are looking for connection. They want to know the people they're doing business with. They want to know that they can trust you. They want to like you. They want to know what you're about and they want to feel like you know what they are about. They want to feel like you care about them and their needs.

Social media marketing can help with this, but using social media is only the first step. Here are some other things you can do to help forge relationships on the Internet.

Use Your Photograph. Do not use a logo. Use a clear face shot with you smiling. Make sure you're wearing something appropriate. A photo with you and your spouse or your kids is okay, except that social media photographs are very small and the more people you crowd into one of them the less probably it is that people will be able to see your face. When you use your own face you remove much of the fear that you're not who you say you are. Most scammers and spammers hide behind false names and do not want to go giving their photograph out. Showing yourself for who and what you are can go a long way towards removing the "walls" people put up when potential sales are about to happen.

Use Video. Video can be scary, especially if we do not like the way we look or sound on camera. But video conveys some immense advantages. Number one, it goes even further further ensuring that people know they're dealing with someone real. People will forgive your wrinkles, your high pitched voice, and the spare tire around your waist if you are likeable, delivering good information, and above all, real. Pictures, after all, can be faked too. Sometimes people just use stock photos. But video is harder to fake in that fashion. Beside, we are a television generation, conditioned to believe anyone we see in any kind of video or television-style clip is automatically more important or trustworthy. Video conveys a psychological edge as well as a content edge.

Stay Responsive. If people e-mail you or message you, then you should always take the time out to respond to them. Otherwise they will feel as though you are ignoring them in a very response-oriented forum. Once they develop that feeling, they will decide you were …

What’s the Best Way to Make Money at the Dog Track?

Success at the dog track is measured by how much money you make. It’s as simple as that. If you walk out with less money than you walked in with, you have a problem. If you walk out with more money than you walked in with, on a regular basis, you’re a winner. Of course, we all have our losing days, but you need more winning days than losing ones.

So, what’s the best way to make sure that your bankroll grows rather than shrinks? While there are a lot of different ways to handicap greyhounds, I think that there’s only one way for most people to get to where they can make money at the track almost every time they go. You do it by starting small and building up to making bigger bets.

Your instinct might be to make big, complicated bets – wheeling and keying dogs in trifectas and superfectas. Unless you have very deep pockets, phenomenal luck and fantastic handicapping skills, you’ll lose your shirt. Instead, here’s the best way to win money and keep more of it at the dog track.

Start with win bets. Find the best dog in a race and bet it to win. Use a good handicapping system and don’t bet too many bets on a program. Betting every race is the quickest way I know to empty your pockets and get discouraged. However, DO handicap every race. Play the ones you’re surest of and just watch the rest and see if your pick wins.

No one can pick a winner in every race, I don’t care how good they are at picking dogs. On a program with 10 races, the average beginner should bet no more than 3-4 dogs. Do that until you’re hitting enough so that you’re ahead on almost every program. It’s very important to keep good, written records of your picks. No changing your mind after the race because you would have picked a dog. Be honest with yourself and keep track of your wins.

When you get to where you’re picking enough winners to make a profit on them on a regular basis, increase the amount of your win bets. That’s all there is to making a consistent profit at the track. Once you’ve mastered this, you can go on to quinielas, trifectas and even superfectas. But until you develop your handicapping skills, stick with small win bets on a few races. It’s very hard to do, but worth it in the long run.…

How to Make Money Online – Where to Start?

Have you decided that there must be easier ways to make money than working day in, day out, 5 or 6 days a week? You typed in "How to make money online", or "Ways to make money on the internet".

Google gives you hundreds of pages with article websites, dedicated websites to making money and hundreds of ads on the side, promising to make you $ 100,000.00 in one month. There is almost too much information out there. AHHH where do you start?

After much searching and looking and trying different methods, I have decided that the best way to begin making money online is by affiliate marketing. This involves finding products people are selling, promoting them and receiving a commission on the sale. This way you do not need to handle stock or have expensive overheads, and yet make sure a lot of money.

Affiliate marketing can still be quite confusing and if you are not careful, you can spend hundreds of dollars without making a thing. To get your head around the basics of how to be successful, and put your efforts into the right areas, I would recommend investing in a course which steps you through how to start, what to do first, what to do next etc. A big bonus of doing this will be that they tell you the things to avoid, and how to stop wasting money on advertising which will not make you money. I wasted a lot of time and money when I began, trying to work it out myself.

Ok, so we have decided to do affiliate marketing, and now we will pay some money to learn how to do it, which one do you buy? A search on Google will give us another huge list of sites promoting to make us thousands in a day, or hundreds of thousands in six months. Which one do you choose to help you make money online?

Here are some pointers to look for when you visit these websites, which will hopefully help you to make a good choice when deciding on an affiliate marketing course.

1. Have they put their face to their website? – A site which offers a training package should at the very least prove that they are a real person, not someone trying to grab your money.
2. Are they charging a once off, or a monthly fee? – A course on how to make money online should only charge once for just providing information. If they are also providing another service, then it may still be worthwhile. There are programs out there which will provide product finding, keyword tracking, website hosting and results tracking as well as training.
3. Some training providers will offer bonuses and free information for joining. – This at least shows that they have information and are willing to give something, not just take.
4. Have other people used it and been happy? – Testimonials show that someone has used the training and been …

Grading President Obama’s Job Speech – What He Said Vs. What He Should Have Said

Last week the nation tuned into President’s Obama’s much hyped job creation speech to see if there would be any worthy ideas to try and break the constant high unemployment rate int he country. Would he be bold and innovative or would it be the same basic, tired political tactics that have been tried and have usually failed to live up to expectations?

The following discussion will compare what the President should have said and what he actually said. Unfortunately, the bottom line is that from a boldness, innovation, and courage perspective, the President came up well short of the goal line.

1) Infrastructure

As expected, the President did state that he wanted money and funding for infrastructure jobs to fix roads, bridges, dams, schools, etc. that were in need of repair, something many Americans expected and were supportive of. However, the President’s proposal came up short in two areas.

First, infrastructure spending and work done via the economic stimulus bill was woefully inefficient. According to various Associated Press investigations, thousands and thousands of government contracts were granted without competitive bidding. Half of the bridges that were repaired under the stimulus program were not in need of repairs. Powerful individual politicians in Congress snatched their share of the stimulus money and directed it to their voters regardless of whether of not the spending was actually fixing a real problem.

Millions of dollars from the stimulus plan were granted to companies that owed hundreds of millions of dollars in back taxes. No where in the President’s jobs speech do we get firm assurances that these atrocities have been recognized and will not happen again. He states that the money will be properly spent but we were promised that in the economic stimulus bill. The only way to insure that this potential pot of money is well spent is to give the decision on what projects are done to the states via a block grant of money, taking Congress out of the decision process altogether.

Second, the President does not show any detail on how to pay for this increment Federal spending. He says he will unveil a plan within a week or so. Thus, his performance on this topic is an incomplete. He gave no indication of specifics like reducing the Federal payroll back to 2008 levels, terminating unwanted and unneeded military projects such as the Osprey, terminating corporate welfare programs, ending agriculture subsidies, and directing high speed rail line funding to shorter term infrastructure needs.

Grade: Incomplete given the unnamed ways to fund this infrastructure spending that will be forth coming. However, worries about whether this will be another waste of money spent on things that do not need to be fixed, given the economic stimulus program, and the fact that the President has not taken Congress out of the decision making loop, continue to exist.

2) Obama Care

According to many credible opinion polls, the majority of Americans realize that Obama Care is an unfolding disaster. It will screw …