If you have integrity, nothing else matters. If you don’t
have integrity, nothing else matters. — Alan K. Simpson
If I were to ask you what attribute is the most influential
in regard to the success of a business, would you know
immediately which one is the most important? Based on my
many years as a business owner and entrepreneur, I have
discovered that at the very top of the list is the
distinguishing quality of integrity. Without integrity at
the helm of a company, a business is usually short-lived. In
fact, when business integrity is present throughout the
deepest layers of a company and not just at its surface, it
becomes the heart and soul of the company’s culture and can
mean the difference between a company that succeeds and a
company that falters.
The Internet’s Immeasurable Impact on the Marketplace!
The importance of integrity has always existed among the
business community, but in recent times has been shown as
falling short. It is the Internet’s immeasurable impact on
the global marketplace that is now making the expression of
integrity, reliability and credibility extremely important.
Furthermore, the consequence of global competition means
that customers will simply not consider a company that shows
any less than the highest level of integrity. Since there is
a wealth of competitive companies easily available and
accessible via the Internet, there is in fact no need to
accept anything less than the best.
Where Does Integrity Start?
In an effort to build upon a foundation of integrity, the
first requirement would be to establish excellent rapport
with clients. Based on many years of study, the best and
most practiced method for achieving rapport is by way of
Relationship Marketing. Just as it sounds, Relationship
Marketing is founded on the single and most critical
characteristic, known as “Integrity.” However, achieving
true integrity with clients often leaves many an
entrepreneur bewildered, grasping for techniques and
strategies that guarantee their futures. But integrity is
not something that can be grasped and then simply used.
Integrity in its essence must be so ingrained within the
nature of an individual, its company and the team members,
that it remains steadfast no matter what. Without question,
others sense it and find it very attractive.
The True Nature of Integrity!
Now you are probably asking yourself, what is the true
nature of integrity? There are in fact some very basic
principles that surround the qualities of business
integrity. At its core, integrity begins with a company
leader who understands the qualities of integrity which then
filters down throughout the company into every department
and every member’s approach and attitude.
In recent research performed by the Institute of Business
Ethics- an organization which is among the world’s leaders
in promoting corporate ethical best practices, it was found
that companies displaying a “clear commitment to ethical
conduct” almost invariably outperform companies that do not
display ethical conduct. The Director of the Institute of
Business Ethics, Philippa Foster Black, stated: “Not only is