March 28, 2018

Watching the better quiz shows on the TV is a favorite pastime of mine. One thing that strikes me, and others I'm sure, is that some questions which I can not even hazard a guess at are answered by some contestants with ease, while other questions to which I immediately know the answers receive a blank look in The studio. The reason is obvious, when it comes to general knowledge nobody can know everything about everything. It is the very nature of general knowledge; Nobody, regardless of how clever they are, can know the answer to every question.

It is true in life that no individual can be good at everything. Kevin may be a great cook whilst Susie can not even boil an egg without burning the house down. On the other hand, Susie may be a brilliant musician whereas Kevin is tone deaf. We all have our skills and our areas of incompetence; Our strengths and our weaknesses. That is the nature of things.

This is just as true in the sphere of internet marketing as anywhere else. Although the basic strategy for running an online business is straight-forward there are lots of different skills to apply to a successful project. Very few people feel totally confident in every area, especially in the early months of starting up a business. One person may be good at the technical side and poor at copywriting while another may be the complete opposite. This is where outsourcing your online business comes into its own. This article will give you ideas as to what and how to outsource.

So, what is outsourcing? Companies such as "Upwork" and "Fiverr" offer outsourcing services and will take on work which you, as a marketer, are less happy with. For a very small financial outlay you can find professionals through such companies who will do the tasks which you feel unhappy with. If you need to have a website built, they can help. If you need a sales letter written, they will do the work for you. If you need articles written, email follow-up sequences created, rebranding work done, keywords searched, etc. Etc. It can all be outsourced to experts who will do the work for a small fee. So, by outsourcing you will leave yourself the time to work on the things you can do well. It's a no-brainer really! Ideally, internet marketers should absolutely aim to do all these different tasks themselves but this takes time. Let outsourcing take the pressure off, especially when you are new to the business. If this were an expensive option then it might be better to struggle through yourself; – but it is not expensive so why not use it!

Another aspect of outsourcing is the use of Fulfilment Houses. These are companies who will deal with all the product processing. They will produce, pack and send out your DVDs, printed reports, etc. For a small fee per item, thus relieving you of the time commitment, time which …

The other day I was reading several posts on an MLM message board, allegedly designed to discuss Scams- one of which, of course, was about the network marketing scam. After reading several pages of posts, I decided that I had had enough with the trash-talking about how all MLMs or Network Marketing companies are scams.

Actually, less than 10% of network marketing companies are truly “scams”. The reason why this industry has such a bad reputation, I believe, is because of the marketing methods used by many of the industry’s leaders. What methods? The hotel meeting, the sizzle call, the glossy brochure or video that highlights people making six-figures plus, driving around in Ferraris, standing in front of their mansion. Telling people that all they need to do is talk to everyone they know about the business, take them to a hotel meeting to hear a guy talk about his millions, and that’s it. They talk about super duper bonuses when you get 1,000 people into the business. They tell you about how they got the super bonus in just 2 months. And if you get busy, you will too.

The truth is…this type of marketing doesn’t work out in the long run for a lot of people. I believe that the marketing style I mentioned is one of the main reasons why there is a 97% attrition rate in network marketing. Why? This form of marketing primarily appeals to people who: (1) are in a desperate financial situation or (2) want to make a quick buck.

Most likely, neither one will stay in the business for more than a year, here’s why.

Type (1) People in a Desperate Financial Situation:

Network Marketing is a business not a job. Businesses take money to grow. I don’t care what anyone else says, to grow a business you need money. You need money to make money. If you don’t have any money, you won’t be in business for long.

Most of these people end up dropping out because they spend themselves out of the business. They didn’t know it would take money after the initial sign up fee or product purchase. They didn’t know that if they want to grow the business that they would likely have to buy leads and marketing materials. Sadly, when you don’t have the money to fund the business, it won’t grow.

Type (2) People Wanting to Make A Quick Buck:

Businesses, in addition to some money, take time and effort to grow. A major flaw in the current industry is that most leaders don’t tell you that your friends and family might not see the business for the great opportunity it is. When that happens, people either must go and talk to every person they can or they must purchase business opportunity leads. To introduce the business face-to-face to all of these people takes time.

What really gets my goat is when top money earners are quick to tell people that they made the Super Duper …