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Day: March 17, 2018

How To Grow Your Small Business Using Social Media

Are you a small business owner looking for ways to grow your business? Are you looking to attract more leads to your business, or have heard about Social Media Marketing, and now want to try it?

As a small business owner you face many challenges – limited capital, minimal support staff and having too much to do in what seems like very little time. So, how do you grow your small business without heavy investment in marketing and advertising? Answer – through the use of technology. Web 2.0 provides you with various tools and techniques that help you to generate leads and increase the exposure of your home-based business. Social media is one such tool. Here’s all you need to know as a small business owner to begin increasing revenues using social media.

What is Social Media?

Social Media is a category of online media where people are talking, participating, sharing, networking, and bookmarking online. Examples include Facebook, Twitter, LinkedIn, YouTube, GooglePlus, and MySpace.

What is Social Media Marketing?

Social media marketing is using the above mentioned platforms to reach a new audience of consumers and create product brand awareness. By spreading word of a product from user to user, Social Media Marketing strives to gain greater legitimacy for a message because it is shared between trusted “friends.”

Which Social Media Channels are most popular?

Studies show that Facebook & Twitter are most popular social media channels followed closely by YouTube and LinkedIn, GooglePlus.

Why should Social Media Marketing Interest me?

If you think this kind of Marketing is not for you, think again. These platforms offer a large bundle of benefits to small business owners. Here are some reasons why you should consider using Social Media for your business.

Exposure: As a small business owner you rely largely on network marketing to channel leads to your business – which, in turn relies on your interaction with people. This is the core notion of what Social Media is! But Social Media offers virtually unlimited opportunities to interact with people – millions of them! With this interesting form of marketing, your business is no longer limited to local leads; you will find leads coming in from a diversified geographic market!

Zero-cost: While other marketing media would be expensive, this type of marketing is relatively free, or requires negligible monetary investment. It’s a great low-cost way to get your message across.

Improved web presence: Being on popular social media platforms strengthens your web presence. The more people talk about you on Facebook or Twitter, the greater are the chances of your business being found on relevant web searches such as Google, Yahoo!, or Bing.

Direct contact with prospects: These platforms put you in touch with your customers directly. You can have one-on-one contact with them, know what they really want.

Go viral: Such marketing offers you the opportunity to go viral with your marketing. Think about this. You put up a video about your business on YouTube. 10 people like it, and …

Top Five Benefits of Cloud Computing for Small Business

Many hosted services are offered over the web for a variety of business needs. The general term used to refer to all of these is cloud computing. Cloud computing allows online companies to use resources over the internet rather than build and maintain their own in-house infrastructures.

Cloud computing is a trendy term that can be heard everywhere these days. Simply put, it refers to storing and accessing information and applications over the web instead of getting them all stored on the hard drive of your computer.

Storing or running programs from your hard drive is called local storage. This means that everything you need is physically there with you, making access to data easy and fast, especially for the one computer and the others connected to it through a local network. This was how many industries functioned for a long time before the cloud came along.

The “cloud” refers to the internet. This calls back to the times in office presentations when the internet was represented by a puffy cloud that accepts and gives information as it hovers above everything.

You may be using cloud computing at some aspect of life without realising it. This applies to online services that you use to send email, edit your documents, stream films or TV shows, listen to music, play games online, or store files and images. Cloud computinga makes all these things possible behind it all.

The first services to use cloud computing are a couple of decades old, rising fast so that a wide range of organisations are already using the service. This includes startups to big corporations as well as non-profits and government agencies.

Cloud computing at a glance

According to a study by the IDC, 50{4917788a0bd7aa7369c2a945027b4fe6c9853cda4150a24fe1255b18ce3083dc} of information technology will transition to the cloud within 5-10 years. Among the industries that rely heavily on data are the financial sector, telecommunications, technology, health care, government, advertising, retail, gaming, energy and data services.

Furthermore, 82{4917788a0bd7aa7369c2a945027b4fe6c9853cda4150a24fe1255b18ce3083dc} of companies have found significant savings in moving to the cloud. 60{4917788a0bd7aa7369c2a945027b4fe6c9853cda4150a24fe1255b18ce3083dc} of businesses already make use of cloud-based IT for operations. 82{4917788a0bd7aa7369c2a945027b4fe6c9853cda4150a24fe1255b18ce3083dc} of companies are also planning for a multi-cloud strategy.

These stats show that cloud computing holds much promise as a rising industry as well as a valuable resource for companies to take advantage of.

Cloud solutions for business

There are three different types of cloud solutions that businesses can choose from to find the best fit – private cloud, hybrid cloud and public cloud. Each offer different features and benefits. But with each type, the end result stays the same: cloud computing can be done wherever you are, at any time.

Private cloud

Private cloud works in industries with concerns for privacy, including medium businesses and more established enterprises that need to meet standards for security and compliance.

One example is IoT companies, such as those who trace customers through their phones. Other examples include health data companies, e-commerce sites that store credit card data, industries with high intellectual property concerns, and …

CIGNA Dental Insurance – An Honest Review

CIGNA Dental Insurance is available in six different levels of coverage. Depending on what your employer offers you can choose from a plan that reimburses you a portion of your dental costs to an all inclusive plan that does not even have a deductible. These dental plans are offered in addition to CIGNA healthcare plans and are currently only available through an employer sponsored plan. To receive this benefit you must contact your human resource department to request this type of coverage.

The best plan offered by CIGNA dental insurance is the DHMO plan. With this plan you choose a dentist from their network of providers and use them exclusively for your dental work. There are no deductions and no yearly maximum for services. Most of the preventive services do not have co-pays and referrals are not necessary for orthodontic care. You will receive two yearly visits and cleanings, x-rays and pediatric dental services for no extra cost. Enrollee’s will also receive a membership into CIGNA Healthy Rewards program. This program will save members up to 65{4917788a0bd7aa7369c2a945027b4fe6c9853cda4150a24fe1255b18ce3083dc} off of other non traditional health services such as acupuncture and weight management programs.

CIGNA dental insurance also offers a dental savings plan for those who do not have full dental coverage. The CIGNA Plus Savings Plan is not insurance coverage but rather a membership in a savings plan. By providing your membership card to any of the 76,000 registered dentists on the plan you will enjoy deep discounts on all your dental work. These discounts are pre negotiated through CIGNA and can save the individual a considerable sum over a short period of time. Since this is a savings plan there are no insurance forms to fill out or deductibles to pay. You also do not have to worry about preexisting conditions, frequency of visits or a maximum amount of benefits for the year.…