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Day: February 10, 2018

How to Write Headlines that Get Read

Headlines are the most important part of a print ad.

In fact, David Ogilvy, famous ad man and author of Confessions of an Advertising Man, has said that four out of five people only read headlines. Nothing more.

And if people DO choose to read the rest of the ad, they make that decision based on the headline.

That's a big job to put on the shoulders for what amounts to a few words.

But before you start despiring over your headline-writing skills, take heart. There are several "headline types" that have proven to sell products and services over and over again. Below are four of the most powerful and the easiest to implement.

1. How to. Everyone loves a how to headline. How To Quit Smoking in 30 Days Or Your Money Back. How to Write a Novel in 30 Days. How to Lose Weight Fast.

Why do these headlines work so well? Because they promise a solution to your customers' problems. Why else do so many nonfiction books have how to in the title? If the how to is addressing a need, you feel almost compelled to pick the book up and look at it. Or, in the case of marketing materials or articles, this same natural curiosity can entice you to keep reading to discover the answer.

Keep in mind the better the benefit, the more likely you'll catch your customers' attention. (The benefits in the above headlines are quitting smoking, writing a novel in a month and losing weight.

2. Question. These headlines ask a question (obviously). If you want this headline type to work, it better ask a question that your customers want an answer to. Are you spending too much on your car insurance? Will your marriage fail? Will you know what to do if you're in an accident?

Whatever you do, do not ask a question that only your business cares about. Something like: Do you know what our company has been up to laately? Again, focus on the benefit for the customer.

3. Top ten reasons. Okay, it does not have to be ten reasons or even the top reasons. But just as everyone loves how to headlines, they also love top ten reasons.

Four headlines that work. Five ways to fix a broken toilet. Seven warning signs that your house may be making you sick.

Again, the customers see the benefits immediately. Plus, they know exactly what they're getting – so many reasons for something.

4. Testimonial. This headline uses your customers' words to sell your products or services. This works because people see proof up front that your product or service does what it's supposed to do. If used correctly (meaning people believe it really is a testimonial from a real customer and not something fabricated) then this can be a very effective strategy.

If you choose this headline, put it in quotes so it's obvious it's a testimonial. And use the customers' words as much as you can to …

How To Start A Concrete Polishing Business

Be it for floors or foundations, countertops or patios, the importance of cement cannot be undermined. This has become such an integral part of our homes and commercial buildings that people are now even growing increasingly interested in cement furniture. It is not incorrect to say that concrete will always be needed. There will also always be a need to keep it polished and looking its best. Since concrete has become so essential for our homes and structures, many new concrete polishing businesses are making their way into the market.

If you, too, are interested in starting a business, read on to find out what you should keep in mind. Research is crucial As with every business, the role of research cannot be undermined when you are trying to become an entrepreneur with your very own concrete polishing company. It is imperative to learn all about installing and polishing before you step into the market. For your own concrete polishing business, it is also extremely necessary for you to know the ins and outs of staining and grinding since these processes are related to this in many ways.

Research is crucial

Next, you should know which equipment and machines are necessary. Since decorative concrete gives the best results when polished and installed fresh, it is important for you to know which methods exist in the industry. Before you start your own concrete polishing business, you should have a clear picture about polishing and decorating existing concrete flooring and installing new flooring from scratch. The decorative process, too, must be studied at length before you start your own business.

Licensing

Once you have done an adequate amount of research on the processes involved in cement decoration and polished cement, it is essential for you to know the rules and regulations of your area before you start your own business. It is very likely that you might require licensing before you start your business. Whenever people need concrete to be polished, they often look for a contractor who is not only licensed and experienced but also bonded. This is important since installation is a complicated process.

A bonded contractor will not only ensure that the task is completed, but clients will not even have to worry about any damages caused due to negligence since they will be covered by the business. Insurance, too, is necessary since your clients will be at ease that they will be provided with quality services without any damages.

Equipment

When starting this business, having the right equipment is crucial. This equipment includes machinery to collect concrete dust, an upright concrete polisher, and even a handheld polisher for surfaces which are small. Additionally, it is always a good idea to have epoxy and stains in supply when you start your own concrete business.

Advertising

Once you have all of the knowledge and equipment to set up your concrete polishing business, advertising is what you will need to focus on. In addition to online advertising on forums and through …

Inch Closer To Your Business Expansion With Online Business Loan Uk!

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