Small Business Marketing is a foundational aspect of business success. Even if you employ a professional to market your products, you can still do a lot yourself. Anything you do to get the word out about your business and its services or products could be the one thing that brings the perfect buyer. With so many options, which are the best small business marketing methods?
Here are a couple to consider:
The majority of businesses today do not have a website. This is amazing to me because having a website is vital to today's business. It is no longer an added benefit; it's necessary. The good news is it's not hard to get one made and make it good. But you should employ an experienced web designer to do it without you being skilled in web design and could do it on your own.
I repeat, SKILLED. Just because you can put a few words and pictures together for a page and make it live is not good enough. It needs to shine. In today's business world, most people's first contact with you will come through your website.
Think about it. If you want to learn about a company, where do you go? The county records office? No, you go online and type the name in. It's that simple. And believe it or not, the first time you see their name and the opening page of their site you are making multiple assumptions and conclusions about that person or business. Do they appear professional, or do they appear amateurish? Are they artistic, or are they dull? Is there a sense of organization here, or is it so confusing you have a hard time deciphering up from down and left from right?
The website must be clear, artistically designed, and comprehensive. The extra time and money put into this will make a difference. I have worked with one person in particular who has a great business website. Dozens of people have told him that they absolutely love the website and it was one of the ruling factors that led them to do business with his company. And these are people investing many thousands of dollars, involving high levels of trust. His experience with his website is a good illustration of the power of a professional, well designed site.
Your website is a platform to show people who you are, a short history how you came to be in the business, some photos of your work, possibly a story of a thrilled customer, and ways for customers to reach you. In addition, you can include a blog page on your site because fresh content, added to your blog as often as possible, will bring lots of traffic to your site. As a general rule, the more you add fresh, keyword-focused material to your blog, the more the search engines will like you up and send viewers to your site.
For your blog, you can add all sorts of product or service …