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Day: February 9, 2018

Small Business Marketing – The Power of Web and Print

Small Business Marketing is a foundational aspect of business success. Even if you employ a professional to market your products, you can still do a lot yourself. Anything you do to get the word out about your business and its services or products could be the one thing that brings the perfect buyer. With so many options, which are the best small business marketing methods?

Here are a couple to consider:

Internet

The majority of businesses today do not have a website. This is amazing to me because having a website is vital to today's business. It is no longer an added benefit; it's necessary. The good news is it's not hard to get one made and make it good. But you should employ an experienced web designer to do it without you being skilled in web design and could do it on your own.

I repeat, SKILLED. Just because you can put a few words and pictures together for a page and make it live is not good enough. It needs to shine. In today's business world, most people's first contact with you will come through your website.

Think about it. If you want to learn about a company, where do you go? The county records office? No, you go online and type the name in. It's that simple. And believe it or not, the first time you see their name and the opening page of their site you are making multiple assumptions and conclusions about that person or business. Do they appear professional, or do they appear amateurish? Are they artistic, or are they dull? Is there a sense of organization here, or is it so confusing you have a hard time deciphering up from down and left from right?

The website must be clear, artistically designed, and comprehensive. The extra time and money put into this will make a difference. I have worked with one person in particular who has a great business website. Dozens of people have told him that they absolutely love the website and it was one of the ruling factors that led them to do business with his company. And these are people investing many thousands of dollars, involving high levels of trust. His experience with his website is a good illustration of the power of a professional, well designed site.

Your website is a platform to show people who you are, a short history how you came to be in the business, some photos of your work, possibly a story of a thrilled customer, and ways for customers to reach you. In addition, you can include a blog page on your site because fresh content, added to your blog as often as possible, will bring lots of traffic to your site. As a general rule, the more you add fresh, keyword-focused material to your blog, the more the search engines will like you up and send viewers to your site.

For your blog, you can add all sorts of product or service …

As You Are Probably Already Aware, Auto Insurance Is Mandatory

Let’s go over the most important factors that will bring your rates down the most.

* Drive a Vehicle that’s Cheap to Insure

While this might seem like common sense to you, surprisingly many people spend days and weeks shopping for the right car, without ever considering the cost of coverage. Stay away from vehicles that are sporty with powerful V8 engines. This means Corvette’s, Porsches and other high-performance cars. Also, take a couple of minutes and review the most stolen car list. You might be shocked that boring cars like Honda Accord’s make this list every year. You will pay about 20{4917788a0bd7aa7369c2a945027b4fe6c9853cda4150a24fe1255b18ce3083dc} more for insuring one of these cars thieves target the most. Stick to a slightly used car like a Subaru Forester, and you will have a super safe ride that’s also cheap to insure.

* Maintain a Good Credit Score

Carriers are putting a greater emphasis lately on a person credit score. The better your credit rating is, the less you will pay for coverage. The reasoning behind this is of course risk. People that are less risky financially are more likely to be more responsible drivers and not make reckless driving decisions. If you have a low score, take moves now to get it higher and also make sure there are not false items on your report that are dragging it down. Shoot for a credit score of 700 or more and insurers will offer you some sweet deals.

* Live in a Rural Area

If you are thinking of moving out of the city, then you might be pleasantly surprised that you can save more on auto insurance. Big cities that are congested naturally have higher rates because there are simply more cars on the road, which increases your chance of getting into an accident. Do a bit of research online, and you can save hundreds.

* Increase Your Deductible

This is a very easy tip that you should strongly consider and is something you can control 100{4917788a0bd7aa7369c2a945027b4fe6c9853cda4150a24fe1255b18ce3083dc}. Setting your deductible to a higher level, $1,000 or more, will save you on average about 10{4917788a0bd7aa7369c2a945027b4fe6c9853cda4150a24fe1255b18ce3083dc}. The catch is you will need to save all of this amount in case you do get into a crash and file a claim. If you have a really old car, older than 10 years, it’s not worth getting a high deductible because the value of your car might only be $2,000 or $3,000. On the other hand, if you have a new vehicle, you will be paying more for coverage, so this is a great way to get a price break.

* Drop Useless Coverage

If you are in the market for automobile insurance, then take a look at your old policy. Read it carefully and go over each item. Do you see any coverage that was not needed? If so, when you apply for future quotes, get rid of unneeded add-on items. For example, if your credit card company already has you covered for rentals, you do not …