Updated on August 10, 2017 by admin
Although the world is turning digital all around us there are some things that cannot really be replaced by a digital counterpart and the trophy retail business is an example of one such business. Trophies for sporting, academic and business excellence are a traditional constant in western society and they continue to be used just as they were in the past. People thinking of entering the trophy business need to build up or acquire a reliable client base consisting of academic organizations, sporting clubs and businesses, for which they provide and inscribe their annual or occasional awards.
The promotion of the business through advertising will help to build up the existing client base and attract new customers from the general public for items like christening mugs, 21st goblets and wedding and anniversary plaques. In the past trophy businesses offered simple plaques, medals and figurine trophies, but advancing technologies have allowed the introduction of innovative ideas for awards to include crystal, marble, glass, wood and composites, providing a wider range of options for customers and including environmentally friendly materials. There are some sidelines that you can include like display cases and a design service. You can have display cases built to customer’s specs, for single awards or for collections of awards. Desk awards, fashioned as business card holders or stationary caddies are examples of additional sidelines that can be marketed to the business world and also sold online. Always keep a good range of items on display in your shop for customers that need a trophy or award today.
Sporting clubs are one of the major purchasers of cups, trophies and plaques for awards so it is a good idea to contact all the local sporting clubs in your area when you take over your business, announcing that the business is now in new hands. Annual meetings with existing clients are recommended to keep up with changing trends, giving the opportunity for the business to show off new lines and advertise specials.
Every trophy business needs to have reliable suppliers, so you should conduct extensive research to find several wholesalers to supply the products you wish to market to your clientele. A wide range of choices is always attractive to prospective buyers whatever market you are catering for, so ensure that you locate wholesalers with quality merchandise and a reliable delivery service.
A trophy business usually includes an engraving and etching machine which is fully computerized and can handle a range of font styles and sizes and does not require special design skills. Available fonts and styles can be printed out on paper for display in the shop and in your brochures. A display of available trophies is also important both in catalog form and on the shelf examples. Trophies and plaques should be available in budget designs as well as higher quality designs so as to serve the needs of a range of budgets. Gold and silver plated products should always be available providing that high end quality choice.
Updated on August 10, 2017 by admin
“CANI” stands for Constant And Never-ending Improvement. It’s an acronym that Tony developed more than a decade ago and he was influenced by Dr. W. Edwards Deming. Dr. Deming is credited as one of the leaders who brought one of the first quality movements to the Japanese. His basic premise was that the secret to help the Japanese achieve world power and economic success was if every single person and organization commit to constant improvement.
The Japanese have a single word for “constant and never-ending improvement” and it’s called “Kaizen.” Kaizen is from the Japanese words Kai and Zen where “kai” means change and “zen” means good. Yes folks, change is good.
According to Robbins from his Lessons in Mastery series, he didn’t want to embrace the word “Kaizen” because it was a Japanese word and after-all, Dr. Deming was an “American…” therefore it was only proper to create an American word that meant the same as Kaizen. Transformational vocabulary is an important component to the tenets that Robbins teaches, so you can probably understand why Tony wanted to create a brand or a name for the association.
It is very easy to get caught up in your goals and desired end-outcomes…to the point of becoming overwhelmed. CANI offers a solution and a point of reference to focus your attention on. If all you did was improve one tiny aspect of your life every single day, you would achieve mastery in uncommon time.
Benefits of CANI include:
Tony Robbins once said, “We only learn our limits by going beyond them.” CANI! is a principle designed to encourage you to make small incremental improvements daily…and in doing so, you will be forced to find a way to go beyond your current set of self-imposed limitations.
Which areas of your life do you want to apply the principles of CANI! Today?
o Prosperity & Financial
o Family Relationships
o Friendship Building
o Health & Fitness
o Recreation & Pleasure/Joy
o Education & Career Advancement
o Public Service/Volunteering
If you define your success as a “journey” rather than an end-destination, you can take comfort in the fact that personal growth and satisfaction can come from constant and never-ending improvement (CANI!).…