Updated on August 10, 2017 by admin
Russians are very superstitious people. They will deny this, but it is true. These superstitions affect my life on a daily basis. Most of the time they are harmless and I go along with them to humor my wife. Sometimes I tease her about them.
New superstitions pop up all the time, as new situations arise in our life. I keep telling her that I need a rulebook for them. Perhaps someday I will codify them in a book.
Russians are raised with these superstitions so they have no need to consult a manual.
Here are some of them. It is by no means an exhaustive list:
1) You can’t whistle in the house or car, as they believe that you are whistling away your money.
At a dinner party at our house, a friend of mine started whistling. My wife silenced him immediately. She explained to him, “You can whistle in your own house, but you can’t whistle in mine. In my house, it’s my money you are whistling away.”
When she first came to America, she would see people standing at intersections holding signs. She asked me what they were doing. I told her they were asking for money. She asked me why. I told her that they had done entirely too much whistling in their house for their own good.
2) If you step on your spouse’s shoe by accident, you have to let the other person step on your shoe, or you will have an argument.
I never tested this superstition. It seemed easier to go along with the remedy than pay the price for violating it.
3) If you leave your house, you cannot go back inside for something you have forgotten, or your trip will result in ‘nothing good,’ as my wife says.
4) If you must go back in to get the forgotten item, you can try to mitigate the bad effects of returning by looking into the mirror at your own reflection for a moment before you leave again.
5) Never demonstrate another’s surgery or wound on your own body with your hand or other means as you are likely to visit that upon yourself.
In the few times I have done this, my wife has tried to remedy this by wiping away the spot where I made the imaginary incision with her hand, blowing on her hand to blow it away to the wind, and covering it with the sign of the cross.
6) Never give a Russian woman an even number of flowers. Even numbers are for the dead. Always give odd numbers. When you order a dozen, or two dozen roses, for her, ask them to throw in an extra one for good luck.
7) Never give yellow flowers to a Russian woman. It signifies infidelity and may mean that your relationship will not last.
8) Never give a watch as a gift to a Russian woman. Time is running out on your relationship.
9) Never give knives or …
Updated on August 10, 2017 by admin
You know that you work that your engineering company is the best out there, but does the public know that? What makes your firm better than the competition? Do your prospective clients know that? What advantages and benefits do your clients have by using your firm? This is marketing; Getting the word out about you and your company.
A major part of marketing is describing how your company is different from the competition, and how that benefits your clients. Most engineering firms do very little marketing outside of word of mouth and maintaining client relationships. Most of the time this may be all you need to do to stay busy, but if you want to grow your company you will need more clients and contracts. What happens when your clients start to fade away or decide to use someone else? To stay busy you will need to employ several well planned marketing tactics.
One of the best ways to market is to inform the public of your difference from the competition by creating a Unique Selling Proposition or USP. A USP is what makes your firm different from your competition. If you want to immediately stand out in the engineering community, have a clearly defined USP. Ask the question "Why your potential clients would have chosen to do business with your firm versus the competition?" What separates your engineering firm from the competition? The answer is your USP. Your engineering company has better services, a guarantee, better selection of services, longer business hours, more flexible payment options, or a combination of all of these and more. You should be able to summarize your USP in one sentence. A great USP will have your potential clients thinking or saying, "I have to do business with these guys." Most companies inadvertently talk about creating a USP, but do not actually implement it.
Unfortunately, most USP's are not unique; Because many firms will review other USP's and copy the best words. They will search the internet, review several business books, and may even ask other individuals and then combine the results into their own USP. If most USP the client reads are similar, then they have no meaning.
Again most of the marketing books available in the bookstore are not for professional service business like engineering. A personal service client is looking benefits more so than any other type of client. A customer of large chain store is probably looking for low price product. A client of designer is looking for quality name brand and not necessarily lowest price. But a client of professional service company is looking for something quite different. What do you want from a lawyer, a doctor, an accountant, or a designer? Are you looking for bonuses, sales, and discounts? Of course not!
A true USP answers the client needs. What is it that clients are looking for? Based on our experience most buyers want their professional service provider to have one or more of following characteristics:
1 – …