February 7, 2017

How well does your professional bio showcase your abilities? Does it tell your personal brand story? Is it current and compelling?

Unfortunately, most insurance professional bios are stale and boring. They lack heart, depth and inspiration. Company profiles are often riddled with tired clichés and insurance industry jargon. And the typical executive bio is no better than a resume – a bulleted list of jobs and skills that can easily be forgotten.

A descriptive and well-written business bio puts a personal face on your offering and makes insurance prospects feel more comfortable and at ease. It clearly conveys your credibility and demonstrates your success, giving your prospects faith that you can really deliver on your promises.

Professional bios are multi-talented insurance marketing pieces. They can be incorporated into insurance websites, brochures and sales sheets. They can also be used for:

  • Insurance article bylines
  • Speaking engagements
  • Professional introductions
  • Networking
  • LinkedIn and other social networking profiles

Professional bios are highly recommended for insurance executives, insurance agents and anyone else who strives to develop and market a personal brand. In fact, some innovative, service-driven insurance companies display bios for all customer-facing employees on their websites.

BIO Dos

  • Use vivid examples of your capabilities.
  • Include objective measures of your successes.
  • Incorporate a few interesting quotes.
  • Keep the writing formal and in third person.
  • Customize your bio for each potential audience.

BIO Don’ts

  • Avoid long resume-style lists of job titles.
  • Don’t write in the first person.
  • Resist the urge to be verbose. Most bios can be completed in one to two pages.

Isn’t it time to tell your professional story in a way that’s relevant and interesting to your target market?

The sheet metal fabrication industry is growing leaps and bounds these days. Wherever there is a construction happening, there would be a need for metal fabricators. Metal fabricators shops are generally small businesses that operate locally. Depending on the projects, the fabricators need to equip themselves with the latest tools and technologies. Experienced ones are not only experts in the fabrication, but they are experts in all kinds of metal fabrication works.

Prerequisites For Starting A Sheet Metal Fabrication Business

If you are planning to start up a small shop, you will need to familiarize yourself with these working tools,working machinery, shop safety, materials used in the trade, sheet metal types, and fasteners for them. In addition, you will need to have in-depth knowledge about processes such as punching, drilling, riveting, folding edges, making seams, turning, burring, raising, forming, crimping, beading, grooving, and soldering. When you are starting up a shop, you will need to purchase or rent a shop. The location of the shop needs to be strategic.

These business can be very lucrative if you have the right costing and you know how to maximize profits. There is tough competition in the fabrication business, so you will have to ensure that you prices are competitive. The industry is highly diversified industry and produces more products than most people realize. Right from air-conditioning ductwork to railroad box cars are all made of sheet metals. Due to this diversity, the sheet metal fabricating industry can withstand the ups and downs of the global economy. When you are about to start the sheet metal or metal fabricating business, you must know where to begin from.

There are several entrepreneurs who have the money to start the business, but they don’t know where to put the money and how to start the business. As an entrepreneur, you have two choices in the business. First, you can either start the business for a specific product such as ductwork. Second, you can start off as a generic service provider.

As a metal fabricator, you need to be very flexible and proactive to customer demands or requirements. Customers can either provide the designs or they may expect you to come up with the designs. In both situations, you will have to ensure that you give perfect service to the customer. Even though the business is a small business, you will still need to register your business. Before registering your business, you will have to keep a suitable name for the business.

Selection of a strategic office space and a spacious workshop for the sheet metal or fabricating business is also very important. You will need skilled manpower and latest equipments to counter any customer challenge. Most of these businesses have faced hardships in the initial years, but after few years, things begin to fall in place.…