October 25, 2016

Most successful Network Marketers know that to add front end income while building long term success, you must have an SLO (Self Liquidating Offer).

The goal of this article is to answer these Questions:

  • “What is an SLO (Self Liquidating Offer)?”
  • “Why Have an SLO?”
  • Plus, “How can You Implement an SLO into your Business effectively?”

All very tangible questions and you about to discover the answers!

“What is an SLO (Self Liquidating Offer)?”

It’s actually quite simple. A self liquidating offer is simply something that you can offer up front for low cost to create up front income for your business.

Now this income is mainly to cover marketing costs and while you can profit, the main reason of an SLO is so that you can pay for your marketing and if done right, expand your marketing!

An SLO can come in many forms:

But basically its a Generic informational product (i.e. an eBook, Training Course, Personal Product, etc.) really anything that you can offer your prospects that is of value to their needs/ wants.

Usually an SLO will consist of an eBook that sells for $20-$40 and is attractive to your prospects.

Of course the lower the cost, the more attractive to your prospects.

A $20 SLO is better than a $40 SLO just because the lower the cost the easier it will be to sell.

An example of an SLO (Self Liquidating Offer) would be Mike Dillard’s “Magnetic Sponsoring”

When you initially purchase your own copy it will cost ~$40. Once you make this purchase you become an affiliate of the course and you are instantly able to refer others.

When someone you refer buys Magnetic Sponsoring you will get paid ~$20.

Your prospect benefits from incredible knowledge and skills – You benefit from a little boost in front-end income.

So now you may be wondering:

“Why have an SLO?”

Well from the above example you now know what an SLO is – Now I will tell you Why you need it!

You see, most people start online based on hype that they will make instant money with their MLM or Direct Sales business and the Compensation plan. Though soon most find that it doesn’t happen like that and making money requires A LOT more effort than just joining a business and telling people how “Cool” and “Revolutionary” it is.

With that said, those that utilize an SLO in their front end will begin to make money up front which will in turn allow for more marketing and you guessed it, more prospects!

With an up front income not only will it keep you excited about working online but it will cover most of your up front costs while you work towards that “Holy Grail” that is known as Residual Income.

So “Why have an SLO?”. It’s very simple, so that you can make money to cover the costs of your marketing, which allows you to market More, and ultimately will allow you to generate more leads, …

You’re at a networking event or in a business meeting and an attractive person walks into the room. You feel your pulse racing and something starts to stir in the middle part of your body. Not to worry, it’s not your lunch coming back up. You’re feeling the vibe – the “I want to bag you” vibe.

It’s difficult to turn a business contact into a date. You met over very business-like circumstances and you could ruin a possible joint venture, partnership or alliance if you make the wrong move. A contract may not be signed if you ask for a date and the person just isn’t interested.

To avoid ruining a business relationship with an ill-timed request for something on the wild side, follow these six winning tips to turn a business contact into a date.

  1. Listen for clues about their marital status. When you’re at a networking event or when you sit in a meeting, the person chatting will always give clues as to whether they’re married, attached or single. Often, the person will say “My wife and I….,” or “My husband thinks….” You could avoid embarrassment by taking the time to listen for these not-so-subtle clues.
  2. Explain your intention for meeting up without sounding like a jock or jockette. At a networking event or in a business meeting, you should always have your professional hat on. Don’t say, “I think you’re hot. Let’s hook up for a drink.” Instead, tell the person that you find them interesting and you’d like to talk more at another time. By saying the word “interesting,” the person will see your request as harmless since it could just mean that you want to learn more about his or her business.
  3. Suggest meeting up for coffee. Ask for the business card and explain that you would like to follow-up. Then arrange a meeting over a low-pressure drink. Don’t schedule your first encounter over lunch or dinner. Because of how long it takes to consume a hot plate of food, if the person turns out to be boring, you’re stuck wasting away precious time. On top of that, meeting over lunch or dinner can turn out to be expensive, especially if the person has a healthy appetite. Opt for coffee instead because by the time you finish your cup of brew, you may decide to end the meeting there or make an appointment for a future get-together.
  4. Keep the paws off. When you meet for the first time over coffee, you still have no idea if your feelings of attraction will be reciprocated. Avoid becoming touchy feely after the handshake. Instead, keep everything professional and treat the person as a business contact.
  5. Ease your way into personal questions. Remember, you’re still trying to find out if the person is even attracted to you. Keep your questions professional, opting to ask about business goals instead of sexual conquests. A rule of thumb is to ask 1 personal question for every

If you want to get approved at the best possible terms when buying a car, it’s important you know a car lender’s credit guidelines before you apply for credit…especially if you’re bankrupt.

It will save you time and frustration–but more importantly, it will help you avoid credit inquiries that may lower your FICO credit scores up to 12 points per inquiry.

Step 1 in making a lease or buy decision is to determine a lender’s credit guidelines.

You start by asking if they lend to people with a bankruptcy. If so, on what terms?

That’s right. You have to be upfront that you’ve filed bankruptcy. Don’t hide it. We have to face the fact that some dealers just won’t work with people who’ve filed bankruptcy. So our job is to find the ones that do.

Some lenders will only lease to people with a bankruptcy. Others will only offer purchase financing. Yet still others will only lend using a hybrid of the two–this is especially common in Texas.

Ask the finance director at the dealership to direct you as to what structure the manufacturer prefers.

And here’s a quick tip for you: if your bankruptcy doesn’t appear on the credit report your lender pulls–then, in the eyes of the lender, you’re not bankrupt.

The only lenders I would consider using are:

– First choice: Captive lenders (car manufacturers)

– Second choice: Banks (not finance companies)

– Third choice: Credit unions

Ninety-nine percent of the cars I’ve leased over the years have been with captive lenders. Just one was leased by a bank.

That particular deal came from a conversation I had with Amy, the finance manager at the local Land Rover dealership here in Indianapolis. I told her I was open to her financing recommendations, but I preferred financing through the car manufacturer.

I told her my current FICO scores. She immediately said that with my scores she could do better through a local bank. I signed a credit application and told her to go for it.

The next day I signed a lease agreement with that local bank. Being open to her advice literally saved me hundreds of dollars a month on that car.

So be flexible…but be careful. It seems most car dealers call all of their funding sources banks. When in reality some are banks, some are credit unions, and most are sub-prime finance companies.

Here is a list of some of the most commonly used sub-prime auto finance companies:

1. HSBC Automotive

2. Capital One

3. AmeriCredit

4. WFS Financial

You want to pass on the sub-prime finance companies–unless you have exhausted all other options. Sub-prime lenders should be your last resort.

And only use credit unions if they report to all three national credit reporting agencies. How do you find out if a credit union reports to all three credit reporting agencies?

Simple–you ask. Ask the branch manager at the credit union if they report. And after you get the loan, check all three of …