October 19, 2016

Restaurant business is productive and a very worthwhile business option. If you have a business plan for starting a restaurant business or are planning to buy a decently run restaurant then get started with it now. This write up will give you enough reasons of why and how you should start a restaurant business. The first strong reason for starting a restaurant business is that you can earn a lot through it. Initially like every business this will also need some good amounts of inputs but in the longer run you will only enrich the profits. Starting a restaurant business is thus regarded to be rewarding.

The market analysis of the this particular business shows good figures which instills confidence for starting a restaurant business. In the next five years as the life style of almost every individual will change the need of a good food service provider will tend to increase many folds. For fulfilling this rising demand, starting a restaurant business can be considered as a smart move. If you love to socialize and build contacts then for you business will be the most ideal career option. Many people believe that doing a business in the restaurant industry offers many benefits to its owner. It allows him to meet a number of new people everyday and allows him to build strong contacts.

No time was more suitable than the present for starting a restaurant business because the changing life style brings people to restaurants more often. As more and more families are becoming nuclear now the transforming demographics supports the growth and success of every business. Your restaurant business can also earn great profits if you choose the location of your restaurants smartly and invest in good amount of money. People prefer to go to a restaurant which is affordable, has nice ambiance and offers good food. If your restaurant can offer a middle class individual some good quality services at price he can easily afford then you can see your business multiply in a very short span of time.

Target the middle class individual but provide services that are of good quality. This will obviously attract the middle class but the richer class will also use your services because you are good. If you are starting a restaurant business then do not commit a mistake of targeting the richer class initially because in this way you will not be able to earn much profit. So target the mass for running your business successfully. This is the perfect way to make good profits.

So get started with it, make a business plan, and look out for a perfect location. Buy that spot or take it on rent and ask a builder to build a perfect restaurant for you. All this will take time to fall into place. Have patience and let your restaurant establish. You will soon see it grow and earn good amount of profits for you. Starting your restaurant business at the right time and right …

As we know, the major sources of public revenue are taxes, fees, prices, special assessments, rates, gifts etc., etc. If during a given period of time, the government expenditure proceeds government revenue and the deficit is met by borrowing, it is called deficit financing or income creating finance. In order to have a significant expansion effects therefore, a program of public investment should be financed by borrowing rather than taxation. This kind of borrowing or loan expenditure is often called deficit financing.

Deficit financing is said to have been practiced if state adopts any one or all the methods stated below:

(A) The government draws upon the cash balances of the past.

(B) The government borrows from the central bank against government securities.

(C) The government creates money by printing of paper currency and thus meets the expenditure over receipts.

(D) The government borrows externally.

Deficit financing was considered to be a very dangerous weapon by the classical economists. The modern economists are, however, leaning towards it and recommend it to be used for accelerating economic development and achieving high level employment in the country.

The problem to be solved here is:

(I) Whether income generating finance should be adopted for increasing total effective demand.

(Ii) If deficit financing is desirable for ensuring high level of employment, then to what extent should it be carried out.

(Iii) What are its good and bad effects?

Deficit financing is being practiced by advanced as well as underdeveloped countries. The advanced countries use it as an instrument of increasing effective demand where the underdeveloped countries employ it for increasing the rate of capital formation.

The scope of deficit financing for accelerating economic growth in backward economy is very bright as they are covered in a vicious circle of underdevelopment. They use funds for investment when the resources of the country are not adequate to initiate the processes of take off. So arises the need for deficit financing.

The underdeveloped countries are confronted with the following problems:

(I) The rate of growth of population is faster than the rate of economic development.

(Ii) The State revenue received through taxes, fees, etc., is not sufficient to provide full employment to the labor force.

(Iii) The per capita income is extremely low and so is the capacity to save.

(Iv) Foreign loans for development purposes are not without strings and are also not available in desired quantity.

(V) There is a dearth of stock of capital in the country.

(Vi) People lack initiative and entrepreneurial ability.

(Vii) People are mostly extravagant and there is less voluntary savings.

(Viii) A greater portion of the population lives in villages and are contended with their lot.

(Ix) The government can not incur the displeasure of the people by enhancing the tax rates beyond a certain limit. It can not also impose additional taxes for the same reason.

(X) So there is too much evasion of taxes.

Under the conditions stated above, the reader can easily visualize the state of …

An insurance agency elevator pitch is a succinct summary used to quickly describe your insurance agency, products and services. It should include your unique agency value proposition, and must be delivered within the time span of an elevator ride, in about 30 to 60 seconds. This can be much harder than many agents might initially think, and should be scripted, vetted, rehearsed, and timed. The elevator pitch is a truly important and fundamental component of your insurance agency marketing and insurance agency prospecting efforts.

A great exercise for agents or agency executives is to ask a variety of people in your agency to tell you their version of the agency elevator pitch. Don’t be surprised if the pitch varies dramatically from person to person. Does the pitch adequately describe your value proposition? Does it highlight the products, services and solutions which best showcase your agency expertise? Did the litany of pitches even sound remotely alike?

Some years ago, I met with the executive team and senior managers of a small company, which at that time employed less than 100 people. I asked each of the dozen people I met to provide me with an elevator pitch about their organization. Some people were taken completely by surprise. Others sat and thought, and struggled to articulate an elevator pitch, or even describe their value proposition. The pitches I heard varied drastically.

Elevator pitches are an important digital asset for every agency. They should be vetted, scripted, practiced, and preached. I call it an asset, as it is a fundamental component in the marketing of any agency. And every member of an insurance agency, from agent to receptionist, to customer service representative to executive team should be able to promptly and professionally deliver their insurance agency elevator pitch.

Your sales and marketing efforts are built upon a well articulated and easily repeatable value proposition, which should be a microcosm of your elevator pitch. If you cannot communicate your value proposition in less than 30 seconds, or stumble when trying to express it, it’s time to write it down, rehearse it and communicate your value proposition with everyone in your agency. Once that is done, turn it into a 30 to 60 second elevator pitch. Practice makes perfect, try repeating both of these in monthly management meetings and sales meetings, and it’s important to note that your elevator pitch might vary based on your target niches (P&C versus Group Benefits for example).

Here are a few best practices when it comes to your insurance elevator pitch:

  • Be succinct – 30 seconds is much better than 60 seconds (you may not have 60 seconds!)
  • Create empathy – For example, “We work exclusively with New York contractors” or “we work with trucking companies with 5 to 50 power units” or we specialize in groups between 50 and 150 participating employees”
  • Verticalize – a vertical pitch is easier to differentiate, allowing you to better articulate your unique pitch. “We insure restaurants addressing their unique risks.”
  • Be different