September 20, 2016

People who want to start a lawn care business often ask the question – Can I make $100,000 profit per year? This article looks at the profits that you can expect during your first few years in the lawn care business and sets out ten points that you must be aware of if you want to get you business started the right way and take it to the $100,000 level.

How much is Possible?

If you start out right and work hard during your first year and are able to obtain at least 30 clients that you regularly service then you can expect to be earning the equivalent of $20,000 to $50,000 per year. Once you have experience and become established you can easily scale up to earning $100,000 after a few years and some savvy lawn care players make more than this, much more!

So how do you Start a ‘Six Figure’ Lawn Care Business?

1) Before and during the startup phase of your lawn business you should strive to have a great knowledge of lawn care, to understand the equipment involved and to become the best at mowing, edging and blowing. This ensures that customers will be satisfied, productivity will be maximized and that you can pass on your knowledge to future employees. Plan on starting out with second hand or leased equipment and scale up as your cashflow allows.

2) Understand the importance of establishing a brand or company identity as a platform that you can build upon. This is more than just thinking up a great name and getting a nice looking logo and business cards. Think about how you want customers to perceive your business and what you can do differently from your competitors that will allow you to stand out in the marketplace and to command a premium price for your services. You don’t want to have to change your branding further down the road so start your lawn care business off with a well thought out branding strategy.

3) Get organized! You should also start off right with a lawn care software package to help you with daily business administration. To scale up to the six-figure level within a few years you need to have systems in place for all aspects of your business.

4) Realise the importance of marketing and sales. Test advertising methods to find out what works best, learn how to price lawn jobs accurately and how to close the deal with prospective customers.

5) Highly profitable operators realize that while basic lawn maintenance services are their ‘bread and butter’ there are many additional services that they can up-sell to their clients with much higher profit margins than lawn mowing.

6) Make a commitment to reading and learning as much as you can about the industry, marketing and small business management. Look for books and reports by industry players who have started highly successful lawn care businesses so that you can learn from their mistakes and gain access to their …

"Bad publicity is still publicity." Such statement is one of the most common yet dangerous cliches ever. Is not it better to be remembered because of good deeds rather than controversial scandals? The greatest heroes and leaders of histories are immortalized because of their significant contributions. On the other hands, those that have been a scourge to humanity are eternally condemned.

This principle also applies to companies or business organizations. More than anything else, corporate image or reputation is one thing that should be taken good care of. A tainted reputation can cripple even the most well-known establishments. Redeeming one's image is far by more costing than losing a good deal. Once your reputation is destroyed, your business is in high risks of crumbling into pieces. There are several reasons that justify the importance of corporate image or reputation.

A good corporate image or reputation is an efficient marketing and promotional tool – Consumers will always remember an outstanding service. Likewise, they never forgive and forget mediocre works as well. Clients spend their hard-earned money on products and services that they avail. If your company is known for good performances, you have a higher tender of attracting more customers. The best part of it is that you do not have to spend a considering amount of time convincing them. Your previous clients will be your unofficial spokespersons. You do not have to spend too much on employing the services of advertising agencies. In addition to that, it is a given fact that consumers prefer to patronize service providers which have already established their names in their respective industries.

Credibility and integrity comes with a good name – Do not forget that your reputation is your identity . It articulates the culture of your organization. It is hard to be acceptable when nobody believes in you. Relatively, it is also difficult to prove integrity when your clients talk negatively about your company's services. Instead of recommending and promoting your business, you soon find your customers spreading warnings and bad reviews.

Corporate image or reputation establishes trust, confidence, loyalty and superb client relationships – The most respectable names in the industry did not reach the zenith of success if they did not protect their reputation. It should be noted that achieving untainted corporate image is not just about avoiding scandals and controversies. It is more of meeting the expectations of their clients. In order to build a good image, excellence and perfection must be continuously observed. As for the client's part, a good image provides a strong sense of security. They are assured that they would get good results once they use the services or products launched and offered by a reputable company.

Company image is instrumental in increasing your business opportunities – Corporate reputation is like a magnet. It does not only attract customers. It also catches the attention of interested investors and business partners. Who would dare to invest in a company known for management conflicts and work issues? Establishing …

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