August 11, 2016

If you have integrity, nothing else matters. If you don’t

have integrity, nothing else matters. — Alan K. Simpson

If I were to ask you what attribute is the most influential

in regard to the success of a business, would you know

immediately which one is the most important? Based on my

many years as a business owner and entrepreneur, I have

discovered that at the very top of the list is the

distinguishing quality of integrity. Without integrity at

the helm of a company, a business is usually short-lived. In

fact, when business integrity is present throughout the

deepest layers of a company and not just at its surface, it

becomes the heart and soul of the company’s culture and can

mean the difference between a company that succeeds and a

company that falters.

The Internet’s Immeasurable Impact on the Marketplace!

The importance of integrity has always existed among the

business community, but in recent times has been shown as

falling short. It is the Internet’s immeasurable impact on

the global marketplace that is now making the expression of

integrity, reliability and credibility extremely important.

Furthermore, the consequence of global competition means

that customers will simply not consider a company that shows

any less than the highest level of integrity. Since there is

a wealth of competitive companies easily available and

accessible via the Internet, there is in fact no need to

accept anything less than the best.

Where Does Integrity Start?

In an effort to build upon a foundation of integrity, the

first requirement would be to establish excellent rapport

with clients. Based on many years of study, the best and

most practiced method for achieving rapport is by way of

Relationship Marketing. Just as it sounds, Relationship

Marketing is founded on the single and most critical

characteristic, known as “Integrity.” However, achieving

true integrity with clients often leaves many an

entrepreneur bewildered, grasping for techniques and

strategies that guarantee their futures. But integrity is

not something that can be grasped and then simply used.

Integrity in its essence must be so ingrained within the

nature of an individual, its company and the team members,

that it remains steadfast no matter what. Without question,

others sense it and find it very attractive.

The True Nature of Integrity!

Now you are probably asking yourself, what is the true

nature of integrity? There are in fact some very basic

principles that surround the qualities of business

integrity. At its core, integrity begins with a company

leader who understands the qualities of integrity which then

filters down throughout the company into every department

and every member’s approach and attitude.

In recent research performed by the Institute of Business

Ethics- an organization which is among the world’s leaders

in promoting corporate ethical best practices, it was found

that companies displaying a “clear commitment to ethical

conduct” almost invariably outperform companies that do not

display ethical conduct. The Director of the Institute of

Business Ethics, Philippa Foster Black, stated: “Not only is

ethical …

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