July 26, 2016

Restaurants can be found in almost everywhere that you may go and this is proof that this kind of business is really good. Every once in while, someone makes a decision to open up a restaurant for whatever reasons he/she has. There are evidently many reasons why people choose to open such business and you do not need to have the same reasons. You just have to evaluate what you want and to help you out, here are 5 reasons why you should be in the restaurant business.

The fact that all people need to eat is one of the main reasons why you should be in the restaurant business. People can actually cook their foods on their own at home but sometimes there are people who choose to eat in a restaurant, the busy people in particular. Because they do not have enough time to cook at home, they prefer to go out and eat. In addition, during special occasions or events, there are people who choose to celebrate in a place other than their home and they want to taste different types of foods.

Considering the fact that people need to eat, somehow you can be assured that the chance of your business to become a failure is smaller and this is another reason why you should be in a restaurant business. As long as you know what the people want and what they are looking for, you are going to be just fine. You just have to be creative and imaginative when it comes to the foods that you are going to prepare. If you want a lot of people to come to your place, then you need to come up with something new, unique and delicious. With this, you can surely keep the people coming to your place.

If you love to cook a large variety of foods, then a restaurant business is going to be great for you. Although starting up this kind of business does not really require you to be someone who loves to cook, it’s definitely better if you do. When you are doing something that you really love, then the results/outcome would be better than doing something that you do not have that much interest in.

Having a place where a lot of people pass by every single day is another sign that you should start-up a restaurant business together with your passion for cooking. If you have a really good place that’s accessible, many people would instantly know that your business exists and this means that you do not need to spend too much money for advertisements.

And of course, money is the last reason why you need to be in a restaurant business. Along with all the reasons stated above, if you have enough funds to open up a restaurant, then you should go ahead with starting up your own.

However, if you feel that you are not really interested in this kind of business, that’s the time when …

One of the basics of all marketing and advertising training is a teaching of “Maslow’s needs pyramid”. This pyramid shows the different motivators and needs in a person’s life and how they are built one upon the other. Supposedly this is presented to help the marketing student understand consumer motivation and thinking. The problem is I’ve never seen it applied, in the text books. It’s presented as the foundation of human motivation and then it’s dropped.

I’d like to present to you a way to use Maslow’s needs pyramid so that you can get inside the consumer’s mind and develop an understanding of what’s truly motivating them as they consider purchasing your product or service.

Maslow’s needs pyramid present human needs such that each need is pursued and met before the next level of needs can be considered; they build upon one another. The needs from most basic to most complex are:

– physiological needs: food, shelter, sex

– safety needs: clothing, weapons, defense of self

– social needs: social acceptance

– esteem needs: acceptance of self by self

– fulfillment needs: a feeling of having and fulfilling a purpose

So the question is, “How do we use this paradigm to get inside the consumer’s head?”

Let’s consider a personal fitness training service. Here’s how it works at the most basic level. Place yourself in the position of the consumer and think as if you are considering hiring a personal fitness trainer.

1. How will personal fitness training impact my acquisition and use of food? Of shelter? Of sexual behavior? (Now you see why sex is used in marketing so many products – we react to it instinctually)

2. How will personal fitness training impact my personal safety?

– you’ll be in better shape and can run faster from a mugger, perhaps.

3. How will personal fitness training positively impact my standing in society? In my social circle? Access to different social circles?

4. How will personal fitness training positively impact how I think about myself?

5. Will personal fitness training have an impact on my personal sense of fulfillment?

I understand that most consumers, will ask themselves these types of questions without really thinking about them. The answers you develop as you purposely ask yourselves these types of questions will give you insight in the processes a consumer may consider or be susceptible to as they are considering purchasing personal fitness training services.

This process will also help you define ways to market that will get consumers to consider your personal fitness training service if they are not. Using Maslow’s needs pyramid helps you target your marketing. It is the foundation of:

Getting Attention

Developing Interest

Creating Desire

Facilitating Commitment

Motivating to Action

If you can use Maslow’s needs pyramid to get inside the head of the consumer by running it through a filter of questions like the one’s I’ve presented above you’ll have a tangible marketing advantage because you now can respond to your consumer’s internal dialogue.

Using …